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ACCOR APPOINTS JULIE WHITE AS CHIEF COMMERCIAL OFFICER FOR EUROPE & NORTH AFRICA REGION

Accor, the world-leading hospitality group, has appointed Julie White to the position of Chief Commercial Officer Europe & North Africa for its Premium, Economy, and Midscale division.

ACCOR APPOINTS JULIE WHITE AS CHIEF COMMERCIAL OFFICER FOR EUROPE & NORTH AFRICA REGION

Accor, the world-leading hospitality group, has appointed Julie White to the position of Chief Commercial Officer Europe & North Africa for its Premium, Economy, and Midscale division.

Category: Worldwide - Careers - Appointments
This is a press release selected by our editorial committee and published online for free on 2023-10-02


In her new role, Julie will be responsible for leading Accor’s regional commercial team with responsibility for driving the business revenue strategy for the company across the Europe and North Africa markets.

The commercial team encompasses areas including sales & distribution, marketing, loyalty and customer experience, and revenue management.

Based in London, Julie has over twenty years of experience in the global travel industry in a range of commercial leadership roles covering distribution, CRM, revenue management, digital, sales, and marketing.

Her appointment will support the development of Accor’s fast-growing portfolio in the region across its well-established and diverse Premium, Midscale, and Economy brands, which include Pullman, Novotel, and ibis.

She joins Accor from Wyndham Hotels & Resorts where she held the position of Vice President Commercial for Europe, Middle East, Africa, and Eurasia.

Prior to this, Julie gained experience in consultancy with PwC Consulting, and within leading airlines including Virgin Atlantic, British Airways, and American Airlines.

The appointment follows the announcement of Karelle Lamouche as Global CCO for the Premium, Midscale & Economy division.

Karelle Lamouche, Global Chief Commercial Officer, Premium, Midscale & Economy, Accor said: “Accor has a clear focus and commitment to further develop our European market leadership and drive commercial value through our guest centricity and brand strength. Our strategy consistently positions us as the preferred partner for hotel owners and guests in Europe. This is thanks to our powerhouse of brands and our unwavering commitment to hospitality excellence. Julie has a brilliant track record and fantastic experience as a commercial leader, and I know she will be a huge asset to the business.”

Julie White, Chief Commercial Officer Europe & North Africa, Premium, Midscale & Economy, Accor said: “Accor has one of the most far-reaching and diverse portfolios across Europe & North Africa, but its ambition to keep growing in strength and success is evident. I am excited to be working with such a great team to help deliver Accor’s commercial objectives across the region.”

About Accor

Accor is a world-leading hospitality group consisting of more than 5,500 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.


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