IHG HOTELS & RESORTS UNLEASHES UNLIMITED EXCITEMENT WITH EXCLUSIVE MEMBER ACTIVITIES AND DESTINATION EXPERIENCES
IHG One Rewards, the global loyalty program under IHG Hotels & Resorts (IHG), continues to optimize member privileges, today unveiling a series of vibrant member experiences. |
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IHG HOTELS & RESORTS UNLEASHES UNLIMITED EXCITEMENT WITH EXCLUSIVE MEMBER ACTIVITIES AND DESTINATION EXPERIENCES
IHG One Rewards, the global loyalty program under IHG Hotels & Resorts (IHG), continues to optimize member privileges, today unveiling a series of vibrant member experiences. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2023-12-19
 IHG One Rewards collaborate with Shanghai Oriental Sports Center
Photo credit © InterContinental Hotels Group
IHG One Rewards continues to push the boundaries of conventional loyalty programs, providing a more colorful and engaging member lifestyle through vibrant and flexible offerings.
Innovative Points Utilization, Unlimited Excitement
With a profound understanding of the current consumer pursuit of personalized travel experiences, IHG One Rewards is committed to breaking the mold of traditional points redemption models. With the introduction of a more innovative ways for using points, IHG seeks to utilize points beyond hotel accommodations, extending into a diverse range of thrilling activities and destination experiences which ensure that excitement knows no bounds.
Stellar Luxury, Unconventional Entertainment Experience
Along with adding amazing performances and sporting spectacular to the membership experience, the new experiences also offer the opulent perk of private boxes.
Following the introduction of VIP boxes at venues such as Cadillac Arena in Beijing and Shenzhen Bay Sports Center, IHG One Rewards proudly presents an upscale VIP box collaboration with Oriental Sports Center in Shanghai, themed around the night sky. Through starry projections and decorations, guests can immerse themselves in a stunning 360-degree audiovisual experience. Members can even customize their own constellations, signifying every individual as a bright star that illuminates the starry sky.
With points, members can effortlessly enjoy sought-after performances and events, along with exclusive privileges such as special beverages, snacks, and a dedicated entrance – significantly elevating the value of members’ points.
Yunnan Exploration, A Journey of Unexpected Delights
To cater to the increasing demand from customers for unique and distinctive travel experiences, IHG One Rewards leverages the extensive footprint of IHG across the country to curate ‘Unexpected Delightful Journeys’ with local flavor.
Through points bidding, members can easily secure these impromptu vacations. The inaugural delightful journey takes members to Yunnan, where, in addition to staying at IHG’s star-rated hotels, they can visit Puer Xiaowazi Coffee Manor. Enjoy the charm of Yunnan’s coffee heartland, from picking coffee beans to hand-grinding a rich cup of coffee, all while savoring the unique charm of Yunnan's coffee country.
Guests can also enjoy serene moments in the swaying forests, embracing a tranquil and leisurely stay. With the Yunnan coffee expedition, members may fully immersive themselves in the native Xishuangbanna culture, offers a one-stop member experience from exploration to in-depth learning.
Ms. Florence Hu, Chief Marketing Officer, IHG Greater China said, “With 48 years in China and 39 years’ deep involvement in the mainland market, IHG strategically launched 12 exceptional brands in Greater China market. We are dedicated to giving our guests more than just a nice way, and we also provide a wide variety of lodging options. IHG One Rewards places guest needs at the forefront of the stay experience, as we continuously aim to enhance guest satisfaction and meet their various expectations during travel. From the renewal of membership policies last year to innovative measures and the introduction of these new experiences this year, IHG One Rewards provides members with a variety of creative and flexible points usage methods. We constantly listen member demands, guaranteeing visitors not only have a fulfilling stay but also unique and engaging travel experiences that make each journey truly worthwhile.”
Numerous Member Benefits, Endless Enjoyment
As one of the world’s largest hotel loyalty programs, IHG One Rewards has received widespread acclaim from frequent travelers while winning numerous awards worldwide.
The program consistently breaks new ground to offer guests unique rewarding experiences and thoughtful member benefits. This year, IHG One Rewards presenting its annual member benefits campaign, the ‘IHG Brand Exploration Stamp Book’. Members can collect ‘brand stamps’ through stays at different IHG brand hotels which unlocks the opportunity to win prizes such as flights, room vouchers, points, and high-quality lifestyle items.
Through a collaboration with Luckin’ Coffee, various benefits ingeniously integrated into member rewards, allowing them to savor elevated breakfast experience during their journeys.
Embracing the corporate values with a purpose to provide True Hospitality for Good, IHG launched the ‘Journey to Tomorrow’ ten-year plan, focusing on employees, communities and the planet. Since last year, this philosophy has been extended to a vast number of members. In collaboration with the Ant Forest in ‘Responsible Travel’ project, IHG urges members to contribute to ecological restoration and biodiversity protection by reducing the use of disposable items.
In the future, IHG One Rewards will continue evolving consumer demands – expanding service boundaries, unlocking new possibilities in more destinations, and offering even exclusive privileges for valued patrons.
About IHG
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,200 open hotels in over 100 countries, and nearly 2,000 in the development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.
About IHG One Rewards
Focused on meeting the personalized travel needs of guests, IHG One Rewards is a highly acclaimed hotel customer loyalty program widely embraced by frequent travelers worldwide. Spanning IHG Hotels & Resorts’ family of 19 brands with over 6,200 open hotels in over 100 countries, the program boasts over a hundred million members to date. IHG One Rewards offers a vibrant array of benefits with flexible choices, providing guests with rich and diverse accommodation options.
Guests can easily book rooms through the IHG One Rewards mobile application and WeChat mini-program, quickly access information, enjoy expedited check-in, and stay informed about their hotel and itinerary status. Guests can effortlessly manage their reward experiences with swift point accumulation, abundant member tier privileges, flexible points redemption and bidding, and extraordinary elite rewards.
 IHG One Rewards VIP Box offers a 360-degree immersive audio-visual experience, leading guest into an extraordinary and dynamic celebration
Photo credit © InterContinental Hotels Group
 IHG One Rewards – ‘Unexpected Delightful Journeys’
Photo credit © InterContinental Hotels Group
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