MOLTON BROWN PRESENTS NEW LOW-IMPACT, HIGH-LUXURY HOTEL AMENITIES RANGE, LUXURY COLLECTION ALUMINIUM TUBES
Molton Brown has announced the launch of its most sustainable, single-use amenities range for hotel partners, Luxury Collection Aluminium Tubes. |
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MOLTON BROWN PRESENTS NEW LOW-IMPACT, HIGH-LUXURY HOTEL AMENITIES RANGE, LUXURY COLLECTION ALUMINIUM TUBES
Molton Brown has announced the launch of its most sustainable, single-use amenities range for hotel partners, Luxury Collection Aluminium Tubes. |
Category: Worldwide - Suppliers -
Providers
This is a press release selected by our editorial committee and published online for free on 2024-01-16
This range combines the iconic fragrances and sustainable ideals, which are at the heart of Molton Brown, in a luxury, contemporary and recyclable packaging.
Sustainability has been a core part of the Molton Brown ethos for more than five decades and this collection continues the brand’s long-running mission to help hotel partners deliver luxury with a conscious care for the world.
Each aluminium tube is infinitely recyclable and made from 100% post-consumer recycled aluminium, which has a lower carbon footprint by 92% compared to using virgin aluminium.
Featuring a sleek, contemporary finish which enhances the aesthetic of any hotel bathroom setting, each piece of the new collection delivers 30ml of Molton Brown’s most popular collections.
Each stylish tube is adorned with striking colours to match the theme of its fragrance range, to ensure the Luxury Collection Aluminium Tubes delivers the perfect balance of contemporary design and the signature Molton Brown experience.
At the heart of that experience are the iconic fragrances, which are the soul of Molton Brown.
The Luxury Collection Aluminium Tubes collection is available in three fragrances: Molton Brown’s two most popular body collections, Orange & Bergamot and Coastal Cypress & Sea Fennel, and the brand’s top hair collection, Purifying Indian Cress.
The collection offers Bath & Shower Gel (30ml), Body Lotion (30ml), Shampoo (30ml) and Conditioner (30ml).
Delivering alternative packaging solutions is one of Molton Brown’s key missions in the hotel sector, as the industry continues its efforts to reduce its reliance on single-use plastic.
Both guests and governments are increasing the pressure on the hotel and beauty sectors to find alternatives to plastic and, with years of experience in the market, Molton Brown recognises that dispensers are not the solution for every bathroom.
Luxury Collection Aluminium Tubes provide a low-impact, highly luxurious way of delivering iconic Molton Brown Bath, Body and Hair Care fragrances for the modern hotel guest.
Steve Clarke, Senior Director, Retail & Hotel, Molton Brown, says: “Sustainability has been a central part of our business at Molton Brown since our inception, and it has never been more important in the hotel sector. We know that choice is key for both our hotel partners and their guests, and with the Luxury Collection Aluminium Tubes we are providing a new alternative packaging solution which delivers the iconic Molton Brown experience in a way which is personal, luxurious and sustainable.”
About Molton Brown
Born in South Molton Street, London in 1971, Molton Brown is an enduring icon of uniquely British style. Working side by side with a collective of progressive perfumers, we nurture their artistic freedom to compose intriguing Eaux de Parfum and Toilette, iconic Bath and Body, Hair and Home collections. We always have and always will be Made in England; sustainably creating original sensorial experiences of the highest quality to empower your individuality. Molton Brown are proud to hold a Royal Warrant for the supply of toiletries by appointment to Her Late Majesty Queen Elizabeth II.
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