HOTEL VOLUNTEERS HELP RESTORE CHIANG MAI’S BIODIVERSE FOREST ECOSYSTEMS (Thailand)
Meliá Chiang Mai’s staff have helped regenerate more than seven acres of seasonally dry tropical forest in Thailand’s mountainous north, planting more than 4,350 trees of species typical of the region’s natural forest ecosystems. . |
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HOTEL VOLUNTEERS HELP RESTORE CHIANG MAI’S BIODIVERSE FOREST ECOSYSTEMS (Thailand)
Meliá Chiang Mai’s staff have helped regenerate more than seven acres of seasonally dry tropical forest in Thailand’s mountainous north, planting more than 4,350 trees of species typical of the region’s natural forest ecosystems. . |
Category: Asia Pacific - Thailand - Industry economy -
Events -
Sustainability Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2024-02-21
Filed by Balcony Media Group
 Photo credit © Balcony Media Group
In addition to tree-planting, Meliá Chiang Mai staff also collected tree seeds in the natural forest, raised tree seedlings in nurseries, weeded around planted trees, applied fertilizer and monitored the survival and growth of the planted trees. Activities took place at Ban Pong Yang Nai, the Huay Kaew-Wang Bua Ban Nature Study Trail, Mon Cham and Doi Suthep Research Tree Nursery.
“Home to more than 300 bird species and nearly 2000 species of ferns and flowering plants, Doi Suthep-Pui National Park is akin to the lungs of Chiang Mai,” said Meliá Chiang Mai’s general manager Marc Selinger.
“All of these activities by our dedicated volunteers are carefully researched and planned, to ensure proper forest-ecosystem restoration, aiming to recover the structure, biodiversity and ecological functioning of Chiang Mai’s original forests.”
The restoration efforts have seen the team help raise and plant tree species characteristic of the park’s original forest ecosystems— including Adenanthera pavonina, Syzygium cumini and Terminalia bellirica.
The hotel’s volunteers are planning to embark on further restoration activities in the national park throughout 2024. They started working with the university’s subsidiary units in June 2022 to regenerate forest, as part of Meliá Chiang Mai’s ongoing “Meliá Go Green” initiative.
Such activities align with the sustainability strategy of the hotel’s owner, Thailand’s leading integrated lifestyle real estate group Asset World Corporation (AWC). AWC’s strategy aims to raise awareness of climate change and achieve carbon neutrality, while also contributing to the community in meaningful ways.
Towering over Chiang Mai’s River Ping and bustling Night Bazaar in Thailand’s mountainous north, Meliá Chiang Mai is situated six kilometres from Chiang Mai International Airport on vibrant Charoen Prathet Road, close to a broad spectrum of tourist attractions, markets and Buddhist temples.
With a design that pays tribute to Chiang Mai’s charming history and culture with a contemporary flair, the hotel comprises a striking 22-floor tower fronted by an adjoining seven-floor podium building. Its jewel in the crown is its rooftop Mai The Sky Bar – the highest in the city – sitting majestically on the 22nd floor with a glass bridge commanding 360-degree views as far as the eye can see.
About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces. Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC FOOD WHOLESALE PRATUNAM, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects. For more information, please visit the company's website at www.assetworldcorp-th.com/en/home.
About Meliá Hotels & Resorts
Meliá has 125 hotels in Europe (57), America (19), Cuba (15), Africa (5) and Asia (29). We are present in 31 countries and currently have 24 hotels under development in 10 countries. At Meliá Hotels & Resorts, we stand out for our unique Spanish style in the hospitality industry and for our warmth, closeness and passion for service. This means that we offer our guests a unique wellness experience. Our Spanish warmth and spontaneity are part of our Mediterranean roots and are always present in the Meliá experience. An experience that is enriched by providing thoughtful extra services. Paying attention to the smallest details and providing personalized experiences for each guest. We see wellness from an innovative perspective. It is not wellness applied only to nutrition or wellness services, it is 360º wellness. The wellness we want to convey is global. You can find it in all aspects of the brand from different perspectives: physical wellness, spiritual wellness, leisure wellness, social wellness, occupational wellness, environmental wellness, financial wellness and nutritional wellness.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening in more than 40 countries, and a portfolio of nine brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá and Affiliated by Meliá. The Company is one of the world's leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the most sustainable European hotel company according to S&P Global's Sustainability Yearbook 2024, as well as being a "Top Employer 2024" brand in Spain, the Dominican Republic, Mexico, Italy, Germany, France and Vietnam. Meliá Hotels International is also part of the IBEX 35.
 Photo credit © Balcony Media Group
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