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In 2023, The Club of Revenue Management by Radisson Hotel Group (“The Club”) achieved remarkable milestones, making it a year of unparalleled success.


In 2023, The Club of Revenue Management by Radisson Hotel Group (“The Club”) achieved remarkable milestones, making it a year of unparalleled success.

Category: Worldwide - Exclusive experiences - What's new?
This is a press release selected by our editorial committee and published online for free on 2024-04-24

Expanding its global reach, The Club established a center of excellence in New Delhi and consolidated Revenue Management, Sales, Meetings & Events, Voice, and Web Optimization into one cohesive unit providing 360° commercial services.

In a short period of months, Radisson Hotel Group’s commercial teams, in collaboration with area leadership, operations, sales, and finance teams, crafted a strategy to extend The Club’s exceptional concept to Sales, Meetings & Events, Web and Voice Management.

The Club of Sales Management provides local sales expertise and demand generation where needed, whereas The Club of Meetings & Events Management supports hotels with lead management, both in response time and conversion.

The Club of Web Management helps hotels to invest smartly in extra paid media and optimizes brand web contribution.

The Club of Voice delivers around-the-clock exceptional customer service and guest satisfaction.

The synergies between all The Club disciplines ensure that The Club can provide 360° commercial services to the hotels.

This integration of human talent and cutting-edge technology from global and local partners not only allows hotels to access a reliable and skilled workforce that meets the evolving needs of guests, but has also resulted in robust total revenue growth in 2023.

Gianni di Fede, Global Senior Vice President Commercial at Radisson Hotel Group, states: “Radisson Hotel Group is globally recognized for its top-tier talent and technology, enabling us to optimize revenue across our hotels and achieve industry-leading GOP. Creating synergies within our commercial disciplines presents a unique opportunity to drive transformation and innovation. As we celebrate our evolution into one truly global commercial department in 2024, we eagerly anticipate uncovering further synergies in the future.”

The synergy achieved is a testament to Radisson Hotel Group's dedication to total revenue management and is supported by groundbreaking advancements in technology and processes.

In 2023, Radisson Hotel Group, together with its partner EY, took the next steps in the Group’s ambitious journey to revolutionize the customer experience when booking meetings through the power of connectivity and integration between different platforms.

This new technology automates the customer booking journey, increases response speed, saves time on manual processing, and improves demand capture.

Meeting and event planners benefit from faster response times, instant group bookings based on availability, and immediate rate responses for various sizes and configurations of hotel rooms, meeting spaces, food and beverage options, and A/V equipment.

Building on last year’s success and achievements, The Club is organizing its fifth Revenue Strategy Days Conference, taking place from April 23rd to 26th in Istanbul.

Under the theme “Synergy Unleashed: Embracing Transformation, Breaking Boundaries, Building Bridges”, this conference will unite commercial teams from around the globe alongside 20+ key industry partners.

The event will delve into discussions on innovation, transformation, synergy, and the future of technology in the travel industry. Partners such as IDeaS,, and Agoda will share their market expertise and offer insights on how innovation and transformation shape the industry and customer experiences.

The Club Commercial by Radisson Hotel Group delivers a comprehensive suite of commercial services, including Revenue Management, Sales Management, Meetings & Events Management, and Web Optimization.

With an international community representing over 40 nationalities, key centers of excellence in Madrid, Dubai, New Delhi, and Johannesburg, and operations in 50+ countries, The Club provides global expertise and local market knowledge.

Across 300+ hotels, The Club offers 360° commercial services to maximize revenue and deliver industry-leading GOP.

More than just a revenue and commercial solution, The Club presents successful models to owners and partners across all major commercial disciplines to unlock new business opportunities in every revenue stream — from revenue management to meetings and events, sales, and web optimization.

About Radisson Hotel Group

Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,340 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson family of brands portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is Radisson Hotel Group’s loyalty program, which delivers an elevated experience that makes Every Moment Matter. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved near-term Science Based Targets. With unique solutions such as 100% carbon neutral Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members

Photo credit © Radisson Hotel Group

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