ENNISMORE ACCELERATES GROWTH OF BRANDED RESIDENCES WITH NEW CONCEPT FOR OUR HABITAS
The concept will add a new dimension to Ennismore's branded residential offering. |
|
ENNISMORE ACCELERATES GROWTH OF BRANDED RESIDENCES WITH NEW CONCEPT FOR OUR HABITAS
The concept will add a new dimension to Ennismore's branded residential offering. |
Category: Worldwide - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2025-05-09
 Photo credit © Ennismore
As with its hotels, Ennismore brings its creative design expertise and ability to create a genuine sense of community through unique programming, carefully curated F&B elements, and exceptional services.
With over 45 residential projects launched and under development across 20 countries, including the US, Spain, Mexico, Saudi Arabia, and UAE, Ennismore's expansion in the branded residence market underscores its commitment to redefining lifestyle, bringing its globally renowned brands, including Mondrian, Hyde, Rixos and now Our Habitas, to homeownership.
Ennismore has seen significant growth in its branded residences, having recently signed and launched flagship standalone properties, including 25hours Heimat Dubai, SLS Madrid Infantas Residences, Rixos Financial Center Road Dubai Residences, Rixos Tersane Istanbul Residences, Hyde Residences Dubai Hills and SLS Residences at Palm Jumeirah.
Our Habitas residences will be designed for those seeking meaningful connections, holistic well-being, and curated experiences, transforming traditional living into an inspired lifestyle. Drawing on the brand's signature ethos, each space will be thoughtfully crafted with warm, natural materials and artisanal craftsmanship, blending contemporary luxury with soulful design to create a vibrant living environment that epitomises effortless luxury. Our Habitas residences will extend an invitation to a lifestyle where luxury and authenticity coexist, with spaces that flow effortlessly between indoor and outdoor.
Each residential project will be a true sanctuary - a distinctive, thoughtfully curated space that reflects the rich character and vibrant diversity of its surroundings. More than simply places to live, Our Habitas residences will foster a sense of belonging, creating a dynamic community where kindred spirits come together to share inspiration, forge meaningful connections, and embrace a life of purpose and possibility.
A representative of Our Habitas said, “We have always been about creating spaces where people come together in meaningful ways, and Our Habitas branded residences are a natural extension of that vision. With Ennismore's proven expertise in curating lifestyle hospitality experiences and innovative approach to branded residences, we are confident that Our Habitas will set a new benchmark in the market, offering something truly unique and transformative.”
Louis Abi Abboud, Regional Head of Lifestyle Collective MEAIT at Ennismore, said: “Ennismore's growth in the branded residential market over the last couple of years has shown a genuine desire for beautifully designed spaces and exceptional programming, which are at the core of our lifestyle brands. With Our Habitas, we look forward to introducing a new type of luxury lifestyle to the market, centred around wellness and community, where our residents can create meaningful connections with each other or their surroundings. We are exploring projects located beside the hotel concept and standalone in communities.”
The branded residential market is one of the fastest-growing sectors in real estate, and lifestyle is the fastest-growing category in hospitality.
According to Savills, the branded residential market has grown by 160% in the last decade and is set for double growth by 2030.
Lifestylebranded residences appeal to a new generation of homeowners seeking design-led brands with unique personalities that celebrate modernity, creativity, compelling food and drink offerings, and extraordinary experiences, combined with providing top residential management services delivered with hospitality expertise.
About Ennismore
Ennismore is a global collective of entrepreneurial and founder-built brands with creativity and purpose at their heart. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the fastest-growing lifestyle hospitality company, with Accor holding a majority shareholding. Ennismore comprises three pillars: a lifestyle collective rooted in culture and community, immersive resorts creating havens for escapism and entertainment, and iconic luxury venues pioneering the art of exclusive culinary destinations.
Ennismore has an unrivalled ecosystem of 16 brands and two independent F&B groups with 180+ hotels and 140 in the pipeline, over 500 restaurants and bars, and a network of 45+ branded residences. Ennismore operates hotels in over 40 countries with over 25,000 team members. Ennismore has four dedicated in-house studios: an F&B Platform; AIME Studios, Interior & Graphic Design; a Digital Product & Tech Innovation Lab; and a Partnerships Studio. Dis-loyalty is Ennismore's travel and food membership dedicated to lifestyle. Ennismore is committed to positively impacting the world, with a key focus on creating inclusive communities among its teams and in the places it calls home.
*Figures as of the end of March 2025.
 Habitas Ras Abrouq
Photo credit © Ennismore
|
|
