Conrad Hotels & Resorts - New Branding For Global Luxury Group

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Conrad Hotels & Resorts - New Branding For Global Luxury Group
	Conrad Hotels & Resorts - New Branding For Global Luxury Group
Category: Worldwide - This is a press release selected by our editorial committee and published online for free on 2007-06-29 At the end of April, Conrad Hotels became Conrad Hotels & Resorts unveiling a new corporate identity to reflect the growth and development of its global luxury portfolio. The transformation is most noticeable in the new name as well as being reflected in distinct visual refinements to the brand and hotel logos. The rebranding underlines the appeal of Conrad Hotels & Resorts to both business and leisure travellers within the luxury market. Richard Blamey, Senior Vice President Brand Management comments: “The decision to revitalise the brand identity is a testament to our global growth. This is an exciting time for the luxury travel market and particularly for Conrad. Each new opening showcases the luxury and individuality of Conrad to a wider audience and we welcome the opportunity to further strengthen the influence of Conrad Hotels & Resorts around the world.” The group currently boasts 17 hotels and resorts across leading destinations with several new openings anticipated in the next few years.