THE RADICAL HOTEL IN ASHEVILLE JOINS TAPESTRY COLLECTION BY HILTON (United States)
The hotel joins a gathering of independent hotels across the globe, boasting elevated design and spirited local food & beverage. |
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THE RADICAL HOTEL IN ASHEVILLE JOINS TAPESTRY COLLECTION BY HILTON (United States)
The hotel joins a gathering of independent hotels across the globe, boasting elevated design and spirited local food & beverage. |
Category: Asia Pacific - United States - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2025-05-15
 Radical Asheville, Tapestry Collection by Hilton - guest room
Photo credit © Hilton Worldwide
The Radical Asheville, Tapestry Collection by Hilton becomes part of Tapestry Collection by Hilton, a collection of nearly 160 independent hotels, each offering an original, vibrant personality, where unique stories come to life and offer authentic experiences in off-the-beaten-path locations.
“After reopening our doors following recovery from Hurricane Helene, we are thrilled to collaborate with Tapestry Collection by Hilton and come back stronger than ever,” said Amy Michaelson Kelly, co-owner, The Radical Hotel.
“Tapestry Collection is a seamless fit, allowing us to continue giving our guests a unique, local experience with the added reliability and benefits from a renowned global brand.”
"We are thrilled for The Radical Hotel to join Tapestry Collection by Hilton. This one-of-a-kind, art-inspired property speaks to guests seeking truly unique and immersive experiences," said Alinio Azevedo, managing director, Luxury and Lifestyle, Driftwood Capital.
"At Driftwood, we take pride in managing distinctive hotels, curating exceptional food and beverage offerings, and delivering unmatched hospitality that goes beyond a traditional stay. The Radical Hotel serves as a model property, reflecting DHM's strategic growth within its portfolio."
Housed in a once abandoned 1920s warehouse that was formerly a cereal factory, The Radical is a boutique hotel and living art installation that debuted in October 2023. The destination for travelers and locals alike has 70 unmistakable guest rooms and suites. Inspired by the River Arts District's RAD moniker, The Radical brings together a collective of buzzing energy, creative characters and shared experiences designed to inspire all guests to be fearlessly radical. This year, the hotel was named USA TODAY 10Best's number two 2025 Readers' Choice Award for Best New Hotel.
“Tapestry Collection is made up of individual hotels with original stories, and The Radical is no exception,” said Elizabeth Scruggs, brand leader, Tapestry Collection by Hilton.
“Its origin story, art-forward design and elevated food & beverage offerings such as a rooftop bar overlooking Asheville's River Arts District are exactly the kind of authentic, locally inspired experiences Tapestry aims to deliver.”
While the hotel remains independently owned, The Radical now welcomes Hilton Honors members who can earn points through stays. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
About Tapestry Collection by Hilton
Tapestry Collection by Hilton is a portfolio of nearly 160 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
 Radical Asheville, Tapestry Collection by Hilton - rooftop
Photo credit © Hilton Worldwide
 Radical Asheville, Tapestry Collection by Hilton - lobby
Photo credit © Hilton Worldwide
 Radical Asheville Tapestry Collection by Hilton - After glow bar
Photo credit © Hilton Worldwide
 Radical Asheville Tapestry Collection by Hilton
Photo credit © Hilton Worldwide
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