M&I ANNOUNCE A LANDMARK CONTENT PARTNERSHIP FOR M&I EXPO 2026 WITH THE GLOBAL MICE COLLABORATIVE: IAEE, MPI AND SITE (United Arab Emirates)
IAEE, MPI and SITE collaborating jointly as the “Global MICE Collaborative” will provide an industry leading educational programme for M&I Expo. |
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M&I ANNOUNCE A LANDMARK CONTENT PARTNERSHIP FOR M&I EXPO 2026 WITH THE GLOBAL MICE COLLABORATIVE: IAEE, MPI AND SITE (United Arab Emirates)
IAEE, MPI and SITE collaborating jointly as the “Global MICE Collaborative” will provide an industry leading educational programme for M&I Expo. |
Category: Middle East - United Arab Emirates - Exclusive experiences
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This is a press release selected by our editorial committee and published online for free on 2025-06-25
 IAEE, MPI and SITE jointly collaborating as the “Global MICE Collaborative”
Photo credit © M&I
- Education will include workshops, keynote speakers and panel discussions between industry experts
- M&I Expo will be the first M&I event to offer a dedicated educational programme
- M&I Expo is a three-day event taking place from 14th-16th April 2026 at ADNEC Centre Abu Dhabi.
- M&I Expo is designed for the elite of the MICE industry: the 1,000 most influential players: “the MICE 1000”.
Announcing M&I Expo's new educational programme
M&I along with MICE industry organisations: IAEE, MPI and SITE, have today announced a new content partnership for M&I Expo which will take place at ADNEC, in Abu Dhabi from 14-16th April 2026.
IAEE, MPI and SITE jointly collaborating as the “Global MICE Collaborative” will deliver top tier education sessions, insights and discussions lead by facilitators and experts from three of the most recognised education leaders as part of a dedicated educational programme for this landmark new exhibition for the MICE industry.
The educational programme is part of M&I's commitment to creating an “experience that brings definitive value” for the most senior level buyers in the MICE industry as Richard Barnes, CEO M&I explained during the launch of M&I Expo at IMEX Frankfurt this June.
“We are delighted to be partnering with three of the MICE industry's best known and most well-respected associations: IAEE, MPI and SITE, to deliver world class education at M&I Expo. M&I Expo caters exclusively to the elite of the MICE industry; the 1,000 most influential players: the MICE 1,000. We wanted a ‘best in class' educational solution for the best in the business and that meant working with the Global MICE Collaborative.” said Richard Barnes.
“The Global MICE Collaborative is thrilled to bring our world-class education to the inaugural M&I Expo in 2026,” said Paul Van Deventer, the CEO of MPI.
“This partnership reflects our commitment to empower the industry with the insights, tools and connections needed to thrive in the rapidly evolving business events landscape.”
About M&I Expo
M&I Expo is an evolution of M&I's hugely successful event M&I Fest Global, which launched in 2024 in Marrakesh and had its second sell out year in March 2025. M&I Expo is a world-class exhibition that marks a bold step towards shaping the future of MICE events and is set to attract the highest quality MICE professionals from around the globe.
Over three days, global exhibitors including tourism boards, CVBs, major hotel brands, conference centres, DMCs and technology providers will showcase their offering to senior level buyers through immersive booths, compelling branded spaces, and storytelling.
M&I are already in discussions with leading international hotel brands, convention bureaus and tourism boards for M&I Expo. The recent M&I Fest Global event featured top-tier brands such as Marriott, Hilton, IHG, Visit Hungary, Van der Valk, Meet in Austria, and many more.
Alongside the education programme, M&I Expo will feature M&I's market-leading one-to-one pre-scheduled meeting format alongside a fully inclusive networking programme with hosted lunches and evening socials.
MICE professionals who are keen to expand their network and meet with a global selection of industry decision-makers can register their interest to attend M&I Expo by visiting https://expo.mi-forums.com/
About M&I
M&I's leading events for MICE professionals have united and inspired the industry since 2006. Their wide portfolio of events catering to MICE industry needs - including specialised events focusing on segments such as healthcare, luxury incentives, and the independent sector - creates business connections across multiple MICE niches.
With a proven formula of quality 1-2-1 meetings, opportunities for connection, and destination discovery, M&I events are where genuine and lasting business relationships are made.
About the Global MICE Collaborative
The Global MICE Collaborative (GMC) is a joint initiative of the International Association of Exhibitions & Events (IAEE), Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE).
With its overarching aim to advance the global meetings, incentives, conferences and exhibitions (MICE) industry, GMC provides a convenient single solution to provide education and training to accelerate workforce development and destination capabilities within the business events industry worldwide.
The Global MICE Collaborative provides meetings, incentives, conferences and exhibitions (MICE) professionals throughout emerging worldwide markets with a “best of” collaboration that includes access to a combined network of 126 chapters worldwide.
About IAEE
Trusted since 1928, the International Association of Exhibitions and Events is the leading association for the global exhibition industry. Today IAEE represents over 12,000 individuals in over 50 countries who conduct and support exhibitions and events around the world. www.iaee.com
About MPI
Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of more than 110,000 meeting and event professionals including nearly 13,000 engaged members. It has It has nearly 70 chapters, clubs and members in more than 75 countries worldwide. “When we meet, we change the world.” www.mpi.org
About SITE
Founded in 1973, the Society for Incentive Travel Excellence was f is a professional association of 3,300 members located in 90 countries to promote the value of incentive travel. Our members are from corporations, agencies, airlines, cruise companies, and across the entire destination supply chain. We bring value to our members at both global and local chapter level by networking, online resources, education, certification, and advocacy. www.siteglobal.com
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