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SHAZA HOTELS ELEVATES THE ART OF HOSPITALITY (United Arab Emirates)
How Shaza Hotels is carving a niche in the luxury market with cultural authenticity. |
Category: Middle East - United Arab Emirates - Exclusive experiences
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This is a press release selected by our editorial committee and published online for free on Wednesday 30 July 2025
 Shaza - Cultural Authenticity
Photo credit © Shaza hotels
Drawing inspiration from the legendary Silk Route and the artistry of centuries-old traditions, Shaza offers an experience that transcends hospitality, inviting guests to journey into a world where cultural soul meets contemporary style.
Shaji Abu Salih, Vice President, Business Development and Growth, Shaza Hotels and Mysk by Shaza, said, “We honour rituals, we embrace local customs, and we present them in a way that feels contemporary, elegant, and deeply immersive. Whether it's through cuisine inspired by the caravans of the Silk Route, wellness rituals rooted in traditional healing, or interior details that reflect the geometric harmony of Eastern design, Shaza transforms everyday moments into cultural experiences of quiet splendour. Guests are invited not only to witness beauty, but to belong to it, to pause, reflect, and rediscover the value of stillness and meaning.”
More than a hotel stay, Shaza whispers timelessness, crafted with architectural grace, bespoke service, and the quiet power of storytelling. From the scents that greet you in the lobby to the spatial design that reflects ancient motifs in a modern rhythm, every element of the Shaza experience is intentionally curated to echo its heritage roots while celebrating a refined, forward-thinking outlook.
Shaza's distinct identity lies in its ability to localise without compromise. It's approach to hospitality retains the brand's design language and ethos of authenticity, yet responds organically to its surroundings, whether through materials, service nuances, or curated experiences. This flexible approach to luxury, paired with Shaza's boutique scale, ensures a deeply personal guest journey that global chains often struggle to replicate.
As the luxury travel market evolves, discerning travellers are no longer satisfied with uniform opulence. They seek narrative. They seek soul. They seek brands like Shaza, where elegance is not in excess, but in intention. Where every step through a corridor, every sip of cardamom tea, and every warm smile from a team member contributes to a living story rooted in identity.
About Shaza Hotels
Shaza Hotels is a luxury hotel management company renowned for delivering authentic Arabian hospitality. Drawing inspiration from the rich traditions and cultures along the historic Silk Route offering an unparalleled experience defined by exquisite Middle Eastern décor, tranquil ambiances and impeccable service, crafted for the most discerning travelers.
With an impressive portfolio of iconic properties, including Shaza Doha in Qatar, The flagship Mysk Al Mouj in Muscat, Mysk Al Balad in Madinah and Mysk Al Fateh, Bahrain. Shaza continues its rapid expansion. Its upcoming openings this year in KSA, UAE and Orlando will further reinforce the brand's position as a leader in luxury hospitality.
As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels provides guests with access to an extensive portfolio of upscale and signature hotels worldwide.
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