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ACCOR MARKS STRATEGIC EXPANSION IN VIETNAM WITH SIGNING OF HANDWRITTEN COLLECTION
Accor, a global leader in hospitality, has signed an agreement with Khai Hoang TM DV-Tourism Company Limited to open a Handwritten Collection hotel in Nha Trang, Vietnam, with a planned debut in Q4 2025. |
Category: Asia Pacific - Vietnam - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on Thursday 31 July 2025
This signing supports the Group's growth and development strategy across emerging destinations, offering distinctive, quality hospitality for travellers exploring the coastal charm of central Vietnam.
Handwritten Collection brings together carefully curated addresses that reflect the personality and passion of their hosts. Each property embodies the essence of a stylish and inviting home, welcoming guests into a world of charm where the unique character of each destination shines through in every detail.
Overlooking the South China Sea, the hotel is located on Pham Van Dong Street, one of Nha Trang's main coastal avenues. Nha Trang is known for its beaches, world-class diving, and the beauty of Nha Trang Bay, often ranked among the world's most stunning bays.
The hotel will feature 113 guestrooms, an all-day dining restaurant, a lobby bar, and wellness facilities including a rooftop infinity pool, and fitness centre. True to the spirit of Handwritten Collection, the guest journey will be thoughtfully curated with personal touches, celebrating human connection through warm hospitality.
Andrew Langdon, Chief Development Officer, Asia, Accor, said: “Nha Trang is a well-established destination among domestic travellers, and we see significant potential to broaden its appeal among international audiences seeking fresh alternatives to the more conventional tourist hubs. This signing reflects our ongoing focus on expanding into high-growth destinations and introducing more curated, character-driven stays across Asia. Collection brands like Handwritten, designed with owners in mind, represent one of the fastest-growing segments in the hospitality industry today. We are pleased to partner with Khai Hoang Tm DV-Tourism Company Limited to combine our global hospitality expertise with the owner's deep market knowledge for a hotel experience that resonates with today's discerning travellers.”
Mr. Ma Chi Han, Director of Khai Hoang TM DV-Tourism Company Limited, added: “Nha Trang continues to grow as one of Vietnam's most dynamic coastal destinations, and we see strong potential for high-quality accommodation that meets the expectations of an increasing number of travellers. This development is a proud moment for us, as it allows us to elevate the hospitality offering within the city and contribute meaningfully to its long-term tourism growth.”
With more than 25 operating hotels and over 30 in the pipeline globally, Handwritten Collection continues to expand into new territories, offering one-of-a-kind stays around the world. The addition of the Nha Trang property further strengthens the brand's presence in Asia.
About Accor
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels & resorts, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as lifestyle with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay, gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.
 Accor to launch Handwritten Collection in Nha Trang
Photo credit © Accor
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