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HOSPITALITY ASSET MANAGERS ASSOCIATION (HAMA) OPENS 2025 STUDENT CASE COMPETITION
More than 60 undergraduate and graduate-level programs Invited to participate. |
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This is a press release selected by our editorial committee and published online for free on Wednesday 13 August 2025
Officials of the Hospitality Asset Managers Association (“HAMA”) today announced that the organization has begun accepting submissions for the 20th Annual HAMA Student Case Competition.
Students from more than 60 participating undergraduate and graduate programs nationwide have been given a management company change scenario to analyze and formulate a recommendation to improve the business.
HAMA has partnered with HotStats, a global leader in financial benchmarking for hotels, and Lodging Analytics Research & Consulting (LARC), to provide critical reports identical to what HAMA members utilize on an ongoing basis to student participants.
Working with a HAMA member and their respective university professors, student teams will be required to prepare a comprehensive financial analysis and recommend a solution and executive summary for a board review. The case study is modeled after a real-life scenario HAMA members have dealt with in their role as an owner’s representative.
Twenty industry executives serving on the HAMA education committee will evaluate submissions based on the quality of the presentation.
Continuing its tradition of working together with students, HAMA mentors volunteer their time in September through November to assist student teams interested in garnering feedback throughout the process and in obtaining additional information and reports as necessary.
Schools and universities will select their finalists by January 15, 2026, with graduates and undergraduates being reviewed separately. The two winning teams each will receive a $5,000 prize and an invitation to the spring 2026 HAMA spring conference in Washington DC. Travel and lodging will be covered by HAMA.
Historically, the annual competition has dealt with general topics and challenges facing operators and ownership of hospitality related assets. HAMA sought feedback from several university professors and updated the format to be more applicable to situations these future students will be confronted with upon graduation.
This year’s participants include universities such as University of Denver, University of Texas Rio Grande Valley, Boston University, Florida International University, Michigan State University, Columbia University, Morgan State University, Howard University, NYU and Penn State University.
“Each year, the Education Committee looks forward to the unique solutions that the next generation of hotel asset managers bring to the table, surprising us with their creativity and intelligence,” said Adam Tegge, HAMA Education Committee chair.
“The class of 2025 undoubtedly will apply their own experiences to these issues in ways that will show all of us new directions we hadn’t considered previously. This competition continues to demonstrate that the future of hotel asset management is in good hands.”
About HAMA
HAMA members are involved in asset management, acquisition, financing and disposition of hotels and resorts and are directly responsible for making decisions concerning capital investments, renovations, asset repositioning, operational policies and management selection. The association’s mission is to, “Further the knowledge and skills of our members, facilitate peer relationships, and serve as the collective voice of members and hospitality asset owners.” Its U.S. members represent more than 3,500 hotels and resorts across every major brand, accounting for 775,000 hotel rooms, 250,000 employees, $40 billion in annual revenue and $3 billion in capital expenditures. The organization boasts an additional 245 international affiliate members, as well.
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