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WORLD SUSTAINABLE HOSPITALITY ALLIANCE AND ZEERO GROUP ANNOUNCE STRATEGIC PARTNERSHIP TO ACCELERATE CLIMATE ACTION IN LUXURY TRAVEL
The World Sustainable Hospitality Alliance (the Alliance) has entered into a strategic partnership with ZEERO Group, a climate innovation company dedicated to decarbonising luxury hospitality and travel through scalable, community-driven solutions. |
Category: Worldwide - Industry economy
- Sustainability
This is a press release selected by our editorial committee and published online for free on Tuesday 02 September 2025
 Nico Nicholas, CEO of ZEERO
Photo credit © World Sustainable Hospitality Alliance
Together, they aim to empower hotels, resorts, and private aviation companies to tackle two of the industry's greatest challenges: waste and emissions.
Rather than burdening guests with decisions during their stay, ZEERO enables properties to embed climate contributions directly into the booking path, either as an included benefit or a subtle, optional addition. This reflects luxury travellers' expectations; sustainability should be effortless and built into the experience by default.
ZEERO's model already allows properties to fund clean energy and waste-management projects through small guest climate contributions, typically only a few euros or dollars per booking or checkout folio, while remaining cost-neutral for operators.
Aggregated at scale, these contributions are channelled into high-impact initiatives such as converting municipal wastewater into low-emission biofuels that can reduce lifecycle emissions by up to 81% compared to fossil fuels.
Through this model, hotels demonstrate real climate leadership by funding high-impact, community-connected projects that reduce emissions and deliver tangible benefits to the local environment and economy.
The process is both holistic and practical, allowing properties to uphold their brand promise whilst supporting long-term planetary and community wellbeing, without ever compromising the elegance and ease of the guest experience.
Glenn Mandziuk, Chief Executive Officer of the World Sustainable Hospitality Alliance, said: “By partnering with ZEERO, we are helping luxury hospitality brands transform sustainability into a source of innovation, value, and leadership. This collaboration will accelerate systemic change while supporting local communities and infrastructure worldwide.”
Nico Nicholas, Chief Executive Officer of ZEERO Group, added: “Luxury travel has both the responsibility and the opportunity to lead in climate action. Through our partnership with the Alliance, we can rapidly scale solutions that make sustainability seamless for guests and profitable for operators, turning climate contributions into meaningful global impact” The partnership will focus on: - Scaling regenerative energy projects that convert waste into renewable fuels and electricity.
- Creating authentic sustainability narratives that resonate with travellers and enhance brand value.
- Building shared ownership models, enabling hospitality groups to co-invest in renewable energy infrastructure.
With this partnership, the Alliance and ZEERO will drive measurable, global impact for people, planet, and prosperity, redefining luxury travel as a force for good.
The World Sustainable Hospitality Alliance unites leading hospitality companies, brands, and strategic partners to address pressing environmental and social challenges.
With a portfolio of over 66,000 hotels across 300 brands, totalling more than 8 million rooms, including industry giants like Hilton, Marriott, and IHG, the Alliance is committed to developing actionable programs and resources that foster a Net Positive hospitality sector. Through a network of over 100 partners, the Alliance is dedicated to driving collaborative action for a sustainable future.About the World Sustainable Hospitality AllianceThe World Sustainable Hospitality Alliance brings together engaged hospitality companies and the wider hospitality value chain, along with strategic partners, to address key challenges affecting the planet, people and places around the world.
Through their strategic initiatives and global networks, they develop practical programmes and resources to create a prosperous and responsible hospitality sector that gives back to the destination more than it takes.
Their members represent over 66,000 hotels spanning 300 brands – totalling over 8 million rooms – and include world-leading companies including Accor, Choice Hotels International, Hilton, IHG Hotels & Resorts, Radisson Hotel Group, Marriott International, and Wyndham Hotels & Resorts, as well as regional brands. Their network, which includes over 100 partners, also includes other parts of the hospitality value chain, including owners, investors, suppliers, and other partners to further drive joined up action on sustainability, and accelerate the industry on the path to Net Positive Hospitality.
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