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PRESS RELATIONS EXPERT FRÉDÉRIQUE VIAUROUX JOINS VERTU HOTELS AND RESORTS AS CELEBRITY AND BRAND PARTNERSHIPS CONSULTANT (Switzerland)
VERTU Hotels and Resorts is delighted to announce the appointment of Frédérique Viauroux as Celebrity and Brand Partnerships Consultant, strengthening the group's strategic communications and visibility across its international portfolio. |
Category: Europe - Switzerland - Careers
- Appointments
This is a press release selected by our editorial committee and published online for free on Friday 17 October 2025
 Frédérique Viauroux appointed as celebrity and brands partnerships consultant by VERTU Hotels and Resorts
Photo credit © VERTU Hotels and Resorts
Before joining VERTU, she served as PR & Communication Director at Disneyland Paris, where she shaped some of the most iconic collaborations between global celebrities and entertainment brands.
Throughout her career, Frédérique has led landmark projects such as:
• The global partnership with Stella McCartney, designing Minnie Mouse’s first-ever pantsuit to celebrate International Women’s Mont — earning over 3,500 international press mentions.
• High-profile collaborations with renowned figures including Zinedine Zidane, Neymar, John Legend, Diane Kruger, and Rafael Nadal, securing extensive organic media exposure and strengthening brand storytelling through authentic partnerships.
• The production and management of international media events, including televised campaigns, charity galas, red-carpet activations, and exclusive press junkets during the Cannes Film Festival.
• Production of televised and digital campaigns featuring global talents such as Karl Lagerfeld, Isabella Rossellini, and Joe Russo, blending creativity, strategy, and media impact.
At VERTU Hotels and Resorts, Frédérique will focus on developing and managing high-visibility collaborations between the group’s distinguished properties and select ambassadors from the worlds of cinema, music, fashion, and sports. Her mission will be to craft meaningful partnerships and events that enhance brand desirability, media resonance, and cultural relevance within the luxury hospitality landscape.
VERTU Hotels and Resorts Founder, Owner and CEO, Gérald Lampaert, states: “Frédérique’s unique talent lies in creating emotional bridges between brands and audiences. Her exceptional experience in aligning celebrity influence with authentic storytelling perfectly complements VERTU’s vision of refined hospitality.”
About VERTU Hotels and Resorts
VERTU Hotels and Resorts is a leading hospitality brand operated by LUXCOM GmbH and focused on providing guests with the most unique experience. Managed by a group of seasoned senior hospitality executives, all with extensive international background in major hotel groups operations,
VERTU Hotels and Resorts is seeking to brand, manage, franchise and/or affiliate properties in key destinations around the world, and to provide its visitors with a very unique stay.
In addition, the VERTU Hotels and Resorts Development and Consultancy Division is offering other existing brands, operating and ownership corporations, a suite of "a la carte" services to help owners and operators in their current and new projects, including development, design, space-planning, construction, FF&E, asset management, strategic marketing, sales and distribution, f&b, accounting, and information technology around the world.
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