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HILTON TO ADD NEARLY 4,000 NEW LUXURY AND LIFESTYLE KEYS ACROSS SOUTH EAST ASIA
New signings and upcoming openings across the region mark key brand entries and reinforce Hilton's momentum as the fastest‑growing hospitality company in Asia Pacific. |
Category: Asia Pacific - Industry economy
- Hotel opening - Hotel projects
This is a press release selected by our editorial committee and published online for free on Friday 31 October 2025
 Upcoming Hilton openings and signings across South East Asia
Photo credit © Hilton Worldwide
Conrad Hoi’An and Conrad Bangkok Sukhumvit Queen’s Park will further strengthen the presence of Conrad Hotels & Resorts in the region, while Malaysia is set to welcome its first Tapestry Collection by Hilton property in the historic city of Melaka.
These signings are part of 17 new properties recently announced across six countries. Collectively, these developments will add nearly 4,000 new rooms across key markets such as Malaysia, Singapore, Thailand, Indonesia, Vietnam and the Philippines, reinforcing Hilton’s position as the fastest-growing hospitality company in Asia Pacific.
“Hilton’s growing luxury and lifestyle portfolio is underpinned by growing customer demand for our brands in resort destinations, urban hubs, and new cities across Asia Pacific,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton.
“It also reflects the trust and confidence that owners and developers place in Hilton and our proven ability to deliver strong commercial performance and a resilient business model in a dynamic, fast-growing market.”
Accelerating Luxury Growth: Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts and NoMad Hotels
Hilton’s luxury footprint continues to grow in South East Asia through its celebrated luxury brands. In Vietnam, Waldorf Astoria’s brand entry in the country’s capital marks a significant milestone, while LXR Hotels & Resorts is set to make a debut with an 80-room retreat on Đảo Xanh island in central Da Nang, a city renowned for its cultural heritage and natural beauty.
Conrad Hotels & Resorts is accelerating its presence in the country, with two upcoming properties – Conrad Hoi An, located along the country’s picturesque central coast, and Conrad Phu Quoc, part of a new multi-brand development set to support the 2027 APEC Economic Leaders’ Meeting.
Elsewhere in the region, Hilton will debut its first LXR Hotels & Resorts in Thailand with The Rawai Phuket, a nature-immersive resort on the southern tip of Phuket, deepening the brand’s footprint in high-end leisure destinations across Asia Pacific.
In Thailand’s capital city, Conrad Bangkok Sukhumvit Queen’s Park, perfectly positioned in the heart of Bangkok’s vibrant EM district, will become the second Conrad property in Thailand’s capital, strengthening the brand’s presence in one of Asia’s most vibrant metropolises.
In Malaysia, Waldorf Astoria Kuala Lumpur is set to open in 2026, delivering contemporary luxury in the heart of the city, while Conrad Kuala Lumpur is on track to open in the same year. Waldorf Astoria Bali will also mark its debut in Indonesia in 2027, offering iconic luxury experiences in yet another sought-after destination.
Finally, NoMad Singapore, the first in Asia Pacific, is on track to open in 2026, offering a refined yet unconventional luxury lifestyle experience in the heart of the city.
Lifestyle Expansion: Canopy by Hilton, Curio Collection by Hilton, and Tapestry Collection by Hilton
On the lifestyle front, Hilton is rapidly scaling its presence through a diverse mix of brands tailored to travelers seeking character-rich, locally immersive stays. Tapestry Collection by Hilton will mark its brand debut in Malaysia with a new hotel in the historic city of Melaka, followed by its second property in Thailand with Nivata Koh Samui, Tapestry Collection by Hilton.
The brand will also make its Vietnam debut with NHAAN Resort & Spa Hoi An, Tapestry Collection by Hilton – an all-villa retreat blending local heritage with contemporary design.
Building on this momentum, Hilton marked the debut of Curio Collection by Hilton in Thailand with the recent opening of KROMO Bangkok, Curio Collection by Hilton, a design-forward urban hotel that reimagines the city’s cultural heritage as a cabinet of wonders.
Early next year, the brand will debut in Northern Thailand with Kahavadi Chiang Rai, Curio Collection by Hilton, a scenic retreat inspired by Chiang Rai’s historic role as an entrepôt of culture and trade, set amidst lush natural surrounds. In Malaysia, The Nautilus Resort, Curio Collection by Hilton, will bring the brand’s signature blend of individuality and design-led hospitality to Langkawi.
Hilton’s lifestyle growth also includes the introduction of Canopy by Hilton in two key South East Asian capitals. Canopy by Hilton Makati will mark the brand’s entry into the Philippines, while Canopy by Hilton Bangkok Sukhumvit will further strengthen its footprint in the Thai capital.
Hilton’s continued expansion in South East Asia reflects its role as a key driver of the company’s broader regional strategy. Across Asia Pacific, Hilton expects to grow its supply of luxury and lifestyle hotels by at least 50% over the coming years, adding to a base of more than 160 operating properties.
This optimism is buoyed by a positive macroeconomic outlook across the region, a rapidly growing affluent and middle class seeking out new experiences and growing investor interest in hospitality as an asset class.
“Today’s travelers are seeking more than just a place to stay – they’re looking for brands that align with their values, offer authentic, enriching experiences, and anticipate their evolving needs. Hilton’s luxury and lifestyle brands are uniquely positioned to lead in this space, combining purposeful design, intuitive service, culinary expertise, and a deep connection to place. As we expand across Asia Pacific, we remain focused on delivering stays that are not only memorable, but unmistakably Hilton,” said Tal Shefer, senior vice president, Brand Management, Asia Pacific, Hilton.
Indonesia
Waldorf Astoria Bali (Estimated opening: 2029)
- Set to open in early 2029, Waldorf Astoria Bali is poised to be the crown jewel of Nusa Dua, setting a new benchmark for luxury travel and hospitality in the prestigious oceanside locale that has hosted world leaders and discerning global travelers alike. With breathtaking, unobstructed panoramic views of the Indian Ocean, Waldorf Astoria Bali will feature 71 expansive villas and 68 sophisticated guest suites, combining elegance and grandeur with a distinct sense of place and the effortless, signature service that the brand is known for.
Malaysia
Conrad Kuala Lumpur (Estimated opening: 2026)
- Symbolizing the entry of Conrad Hotels & Resorts into Malaysia, Conrad Kuala Lumpur is located within the prime Golden Triangle District of Kuala Lumpur, offering seamless access to Kuala Lumpur’s key landmarks including the Petronas Twin Towers, the vibrant shopping enclave of Bukit Bintang, and major city arteries such as Jalan Sultan Ismail and Jalan Raja Chulan. Thoughtfully designed for today’s global luxury traveler, the 481-room hotel spans 50 floors and offers five distinctive dining experiences, including two specialty restaurants and two bars. The hotel will also offer two floors of meeting areas, including a ballroom.
Waldorf Astoria Kuala Lumpur (Estimated opening: 2026)
- Marking the iconic brand’s debut in Malaysia, Waldorf Astoria Kuala Lumpur is set to bring its elegant service and unparalleled luxury to the heart of the city. Located within walking distance of KLCC, Pavilion Mall and Bukit Bintang’s vibrant offerings, the hotel will offer 272 expansive suites starting from 80 square meters, over 4,250 square meters of meeting and event space, including the 1,590-square-meter, pillarless Waldorf Astoria Grand Ballroom. Elevating the city’s culinary scene, the hotel will be home to multiple world-class dining venues, including Peacock Alley, the iconic lounge and bar synonymous with the Waldorf Astoria brand.
The Nautilus Resort, Curio Collection by Hilton (Estimated opening: 2027)
- Located on the shores of Cenang Beach with direct sea access and sweeping views of the Straits of Malacca, the 248-room resort will feature three dining venues, a rooftop bar, a kids’ club, fitness center, pool, and more than 1,000 square meters of event space. Blending laid-back island living with design and experiences inspired by its coastal surroundings, the resort offers an immersive gateway to one of South East Asia’s most celebrated beach destinations.
Tapestry Collection by Hilton in Melaka (Estimated opening: 2028)
- The opening of the 231-room property will mark the debut of Hilton’s Tapestry Collection by Hilton brand in Malaysia. The property will be part of a broader mixed-use development and within walking distance from renowned attractions like Jonkers Street and Dutch Square. The property will offer two dining outlets and over 860 square meters of meeting and event space.
Singapore
NoMad Singapore (Estimated opening: 2026)
- Located on Orchard Road, the 173-room luxury lifestyle hotel will blend NoMad’s signature balance of refined elegance and eclectic charm with Singapore’s vibrant cultural and design influences. Guests can expect immersive dining experiences, curated art, and access to a rich mix of retail, heritage, and entertainment offerings just moments away from the hotel.
Thailand
Kahavadi Chiang Rai, Curio Collection by Hilton (Estimated opening: 2026)
- Located along the banks of Kok River, Kahavadi Chiang Rai, Curio Collection by Hilton lies close to the city center, making it an ideal base from which travelers can explore Chiang Rai. The property will have 167 rooms and suites, three dining outlets and up to 490 square meters of event space. Guests can look forward to a fitness center, pool and spa facilities.
Canopy by Hilton Bangkok Sukhumvit (Estimated opening: 2026)
- Located along Soi 12 in the vibrant Sukhumvit district, the 174-room hotel — including three suites — is just a short walk from Asoke BTS and MRT stations and surrounded by premier shopping and dining destinations such as Terminal 21, EmSphere, and EmQuartier. Reflecting Canopy’s signature neighborhood-inspired approach, the hotel will feature a flexible all-day dining venue that transforms into a Spanish-Thai fusion restaurant, a rooftop bar designed for pop-up wellness and social events, and a ground-floor café that evolves from morning coffee to evening cocktails.
Nivata Koh Samui, Tapestry Collection by Hilton (Estimated opening: 2027)
- Perched on the southwestern tip of Koh Samui, the 78-room resort will feature three dining establishments, including an all-day dining restaurant and two bars, a fitness center, an outdoor swimming pool and spa facilities.
Conrad Bangkok Sukhumvit Queen’s Park (Estimated opening: 2027)
- The 300-room property will be the second Conrad Hotels & Resorts property in the city, complementing the long-established Conrad Bangkok. Located along the bustling Sukhumvit Road and steps away from the luxury EM District, the hotel will feature four dining venues, including a rooftop bar with panoramic views, a spa, a rooftop pool and a fitness center.
The Rawai Phuket, LXR Hotels & Resorts (Estimated opening: 2029)
- Set on the southern tip of Phuket, this 275-room beachfront retreat will mark the debut of LXR Hotels & Resorts in Thailand. Offering a secluded coastal setting with effortless access to the island’s excursions and cultural landmarks, the hotel is set to provide discerning travelers with an immersive, design-led stay in one of Asia’s most sought‑after destinations.
The Philippines
Canopy by Hilton Makati (Estimated opening: 2027)
- The 400-room hotel, which marks Canopy by Hilton's entry into The Philippines, lies at the heart of Metro Manila. The property will have a destination restaurant, rooftop bar boasting skyline views and a hidden speakeasy. Guests can unwind at the pool deck or recharge at the gym.
Vietnam
NHAAN Resort & Spa Hoi An, Tapestry Collection by Hilton (Estimated opening: 2026)
- The 174-room hotel, which marks the debut of the Tapestry Collection by Hilton brand in South East Asia, is nestled in the picturesque Cam Thanh Village of Hoi An along the serene Coco River. It will feature four distinct dining establishments, including a specialty restaurant and a pool bar, a spa, as well as an outdoor swimming pool and fitness center.
Waldorf Astoria Hanoi (Estimated opening: 2027)
- Marking the brand’s debut in Vietnam and transforming the iconic Hilton Hanoi Opera into a luxury landmark in the capital’s historic center, the 187-room hotel will offer four distinctive dining experiences, including the signature Peacock Alley and a rooftop lounge, along with over 1,000 square meters of event space and a serene Waldorf Astoria Spa. Located steps from the Old Quarter and Hoan Kiem Lake, the hotel will blend timeless elegance with a strong sense of place in one of Asia’s most culturally rich cities.
Conrad Phu Quoc (Estimated opening: 2027)
- Located within a major hospitality and event precinct developed ahead of the 2027 APEC Leaders’ Summit, Conrad Phu Quoc will offer 250 contemporary guest rooms inspired by the island’s natural beauty and cultural richness. As part of Phu Quoc’s growing reputation as a world-class destination for leisure and iconic events, the resort will deliver elevated design, refined service, and a sense of place that aligns with the Conrad brand’s bold yet purposeful luxury.
LXR Hotels & Resorts in Da Nang (Estimated opening: 2028)
- Marking the debut of LXR Hotels & Resorts in Vietnam, this intimate 80-room retreat on Đảo Xanh, a tranquil island on the Han River, will offer refined service, locally inspired design, and immersive cultural experiences. With easy access to Da Nang’s vibrant heritage and natural surroundings, the hotel will serve as a luxurious gateway to one of Vietnam’s most dynamic coastal cities.
Conrad Hoi An (Estimated opening: 2030)
- Signaling the entry of the Conrad Hotels & Resorts brand into Vietnam, the 120-room beachfront resort will offer stunning ocean views. Located close to Hoi An, a UNESCO World Heritage site, the resort will offer four dining establishments, including an all-day dining outlet, a specialty restaurant, a lobby lounge and a beach bar, and over 600 square meters of event spaces. Guests can look forward to a fitness center, pool facilities and a spa.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
 Waldorf Astoria Hanoi - Lobby
Photo credit © Hilton Worldwide
 Conrad Kuala Lumpur - Lobby
Photo credit © Hilton Worldwide
 Waldorf Astoria Kuala Lumpur - Exterior
Photo credit © Hilton Worldwide
 Kahavadi Chiang Rai, Curio Collection by Hilton - Grand Stairs
Photo credit © Hilton Worldwide
 NoMad Singapore
Photo credit © Hilton Worldwide
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