IHG to provide automated group reservations capabilities for meeting planners
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IHG to provide automated group reservations capabilities for meeting planners
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2007-08-29
Crowne Plaza - "The Place to Meet" is the first hotel brand to adopt Passkey brand-wide
IHG (InterContinental Hotels Group) [Lon: IHG; NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, today announced that meeting planners booking group events at IHG hotels will be able to do so with greater ease and efficiency through a web-based group reservation solution provided by technology company Passkey. During 2008, IHG will implement the capability in over 250 hotels across the InterContinental Hotels & Resorts and Crowne Plaza brands in the U.S. and Canada, as well as in some select Holiday Inn hotels.
InterContinental Hotels & Resorts, Crowne Plaza and Holiday Inn properties will offer meeting planners full integration to all Passkey tools including a customized event-specific hotel reservation website. Through this site, event attendees will be able to make and manage their hotel reservations online. Also, with Passkey, meeting planners will be able to upload rooming lists, automatically link reservation information to IHG hotels and track hotel block pick-up and reservation status through real-time reports that review every facet of the process.
"Utilizing Passkey across our InterContinental and Crowne Plaza brands in the U.S. and Canada will provide meeting planners with consistent and reliable group booking capabilities and help ensure their event attendees enjoy the experience," said Del Ross, vice president, distribution marketing, the Americas, IHG. "Gaining brand loyalty with meeting planners is critical, as meetings and events represent a large part of our business."
With this solution, IHG expects to further streamline the group reservation process, increase meeting planner loyalty and drive incremental revenue from its group reservations.
"As 'The Place to Meet,' Crowne Plaza strives to be the first choice for meeting planners," said Kevin Kowalski, senior vice president, worldwide brand management for Crowne Plaza. "The Passkey technology will allow all of our hotels in the U.S. and Canada to offer a solution that makes event planning and management even easier for meeting planners."
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