Leading international amenities provider Groupe GM has revealed its new partnership with Ines de la Fressange Paris with the creation of a specially tailored amenity line to be made available worldwide thanks to Groupe GM’s extensive distribution network.
Ines de La Fressange, fashion icon, model and muse of Karl Lagerfeld at Chanel, has walked international runways for all the most luxurious fashion houses. Chosen to be the new Marianne, the symbol of the French Republic, Ines has evolved to become the quintessential Parisian woman. Her book “Parisian Chic” (“La Parisienne” in French) was published in 17 languages and sold over 1 million copies. Now an iconic book, it confirms that Ines de la Fressange is THE reference for the 21st century Parisian woman. Ines personifies the “Parisian style” and this is embodied in her brand.
Laurent Marchand, President of Groupe GM, commented: “We are thrilled about this new collaboration with Ines de la Fressange. Representing French elegance to perfection, we think this amenity collection is a superb fit for the luxury hotels that we work with. This new partnership marks another step in our commitment to bringing high-quality French products to hotels worldwide.”
Viewing this line as a tribute to Parisians, whom she loves and finds inspiring, Ines has strived to make it as elegant as possible. Its simple yet chic packaging remains true to her French heritage.
The collection offers a wide range of amenities, including shampoo, conditioner, shower gel and body lotion, both in 40ml bottles and in 300ml Eco-pump dispensers. The line also boasts soap in 30 and 50g sizes. The formulas, with their delicate notes of almond, white flowers and musk, are made with ingredients that are between 96 and 98% of natural origin.