New Meliá Ho Tram Beach Resort supports ‘Soap for Hope' program
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New Meliá Ho Tram Beach Resort supports 'Soap for Hope' program (Vietnam)

Category: Asia Pacific - Vietnam - Communication/Marketing
Press release published on 2020-01-16
Posted by Balcony Media Group

Meliá Ho Tram Beach Resort has signed up to help save lives in disadvantaged communities, create livelihoods, and shield the environment by joining soap recycling program Soap for Hope.



Photo credit © Balcony Media Group

The 17-hectare five-star resort, which celebrated its grand opening in April last year, has joined forces with hygiene and cleaning solutions company Diversey to participate in ‘Soap for Hope’, an effort that recycles used hotel soaps for distribution to local communities.
 
Diversey teaches the local people to use a simple cold-press method that requires no electricity or water and takes under 10 minutes to recycle soap into reconstituted bars. The fresh soap is then distributed to communities lacking soap or sanitation.
 
The local people generate a modest livelihood from the program and, importantly, their communities have free access to soap, that plays a crucial role in preventing life-threatening illnesses through hand-washing.
 
Meliá Ho Tram Beach Resort’s general manager Manuel Ferriol said he and his team were honoured to support Diversey’s program. 
 
“It’s all about playing our part to make Vietnam healthier and cleaner, and the benefits here are three-fold; we help save lives by helping to provide access to soap, we help generate livelihoods for local disadvantaged communities and we lessen our impact on the planet through reducing waste,” said Ferriol
 
Since Soap for Hope began in Vietnam in 2015, Diversey estimates 80,000 kilograms of soap waste has been converted into more than 660,000 bars that have been distributed to children in Lao Cai, Yen Bai, Ha Giang, Dien Bien, Son La, Binh Dinh, Khanh Hoa, Ho Chi Minh City and Hoa Binh.
 
In 2018, seven Meliá Hotels International properties, including three in Vietnam -- Meliá Danang, Meliá Hanoi and Sol Beach Phu Quoc -- collected 13.3 tons of soap and produced 110,800 soap bars, benefiting more than 9,800 people (see video here). Meliá Hotels International was recently recognised as the most sustainable hotel company worldwide by the SAM’s Corporate Sustainability Assessment.
 
Globally, Soap For Hope has been launched in 94 cities and 31 countries together with 380 partner hotels. To-date, 1,401 tons of used soap has been recycled into 11.6 million bars of soap and every year, over 590,000 people in local communities benefit from this program.
 
“Soap For Hope is a program that engages the local people directly in helping their own community,” said Diversey’s Regional CSR and Sustainability Director Stefan Phang. “At the same time, Diversey is also helping our hotel customers on waste recycling. Through this program, we hope to contribute to a cleaner and healthier environment in Vietnam and create shared value for everyone involved – our company, our customers and the community.”
 
For more information about Meliá Ho Tram Beach Resort, visit www.melia.com, email info@meliahotram.com or call +84 (0) 254 3789 000.
    
For further information about Soap for Hope, visit www.diversey.com

About Meliá Hotels & Resorts

Meliá Hotels & Resorts is the best-known international brand in the portfolio of the Meliá Hotels International company; it has more than 100 city and resort hotels in the main leisure and business destinations of Europe, Asia, Africa and America. The brand offers exemplary meetings and events facilities in all important business cities as well as in exotic locations, catering to the ever-expanding conference and incentive travel market. As part of its innovation philosophy and new positioning, Meliá Hotels & Resorts has reinvented itself to cater to every aspect of the guests’ wellbeing. Unique experiences are created for guests and are defined by relaxation, quality time and personalised services. For a balanced lifestyle, Meliá Hotels & Resorts instinctively understands the guests’ needs and lifestyle expectations, which is an integral part of its redefined identity. Follow Meliá Hotels & Resorts on Twitter @MeliaHtlResorts, Facebook @Melia.Hotels and Instagram @meliahtlresorts. www.melia.com

About Meliá Hotels International

Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 390 hotels (portfolio and pipeline) throughout more than 40 countries, under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSiDE by Meliá, Sol by Meliá and TRYP by Wyndham. The Company is the global leader in resort hotels, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company in the world in 2019, according to SAM, the sustainable investment company. Meliá Hotels International is also included in the IBEX 35 Spanish stock market index and it is the Spanish hotel leader in Corporate Reputation (Merco Ranking). Follow Meliá Hotels International on Weibo @MeliaHotelslnt , WeChat official account @MeliaHotelslnt, Twitter @MeliaHotelsInt , Facebook meliahotelsinternational  and official website www.melia.com.

Photo credit © Balcony Media Group


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