A delegation from UNWTO visited Kunming to deliver a training seminar on implementing the International Tourism Marketing Strategy designed for the Yunnan Province of China.
The strategy was designed by UNWTO experts in partnership with the Yunnan Provincial Tourism Department. Now, with the province working to grow its tourism sector, including through expanding its French source market, UNWTO hosted a special training seminar for stakeholders from both the public and private sectors.
The seminar was attended by 35 representatives from the Provincial Tourism Department, the tourism departments of main cities and prefectures in Yunnan, and tourism companies targeting international tourists.
The project has laid a sound basis to develop attractive packages and further promote the diverse tourism products of Yunnan Province to the international market, with a view to enhance international tourism’s contribution to the local economy.
Picture caption: Handing over of the Marketing Strategy to the Yunnan delegation visiting UNWTO HQ in December 2019