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Jumeirah will launch an extensive consumer and trade marketing campaign

Category: Worldwide
This is a press release selected by our editorial committee and published online for free on Thursday 03 November 2005

Jumeirah is to fulfill a vision. It is to build a super-brand with global reach - one which is synonymous with luxury and prestige. A new name and a new logo signal the start of an exciting journey. All our hotels will feature the Jumeirah identity yet each will continue to offer a unique guest experience. Our new identity will simplify the presentation of the organisation and will build recognition of a prestige group of individualistic hotels and resorts.

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