Former Starwood Executive, Tina Edmundson, Joins Marriott to Head Company's Lifestyle Brands (United States)
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Former Starwood Executive, Tina Edmundson, Joins Marriott to Head Company's Lifestyle Brands (United States)
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Category: North America & West Indies / Carribean islands - United States - Careers -
Appointments
This is a press release selected by our editorial committee and published online for free on 2008-08-14
Will Focus on Renaissance and Edition
Marriott International, Inc.
(NYSE: MAR) announced today that Tina Edmundson will join the company in a
newly created role -- Senior Vice President, Lifestyle Brands and
Renaissance Operations.
Edmundson, a former Starwood luxury group and W executive, will lead
brand strategy and operations and help provide marketing oversight for the
Renaissance and Renaissance Club Sport brands which represent a global
distribution of more than 140 hotels. Recent investments of over $2 billion
by owners and franchisees have propelled the Renaissance brand as a premier
group of lifestyle hotels and resorts that feature the body of a full
service with the soul of a boutique.
She will also provide strategic oversight and operational direction for
the emerging and much anticipated Edition hotel brand. Edition, Marriott\'s
newest and most innovative hotel experience, is being developed in
collaboration with Ian Schrager and already has an exciting global pipeline
of new properties with the first opening in 2009.
\"Tina brings to our company proven success in building exciting,
relevant brands, and we are very pleased she believes the dynamic brands of
the future are at Marriott International,\" said William J. \"Bill\" Shaw,
president and chief operating officer.
Effective mid-September, Edmundson will report to Don Semmler,
executive vice president, global brand management and operations. She most
recently served as senior vice president of brand operations for Starwood\'s
luxury group where she was responsible for defining and executing
strategies to establish the W brand as a leader in the \"lifestyle\" lodging
category. She also led the repositioning of the St. Regis brand in the
luxury segment.
Earlier in her career, Edmundson served as General Manager of the
Westin Philadelphia, and held a range of management posts in hotel
operations, both at the corporate and property level. She received her B.A.
from the University of Bombay, India and her Masters in Hotel and
Restaurant Administration from the Conrad N. Hilton School at the
University of Houston. Edmundson and her husband and daughter will reside
in the Washington, D.C. area.
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