Accor will open 200 franchised hotels in France by 2013
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Accor will open 200 franchised hotels in France by 2013
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Category: Europe - France -
This is a press release selected by our editorial committee and published online for free on 2009-11-13
Accor reaffirms its goals at its annual franchising convention in Marseille
From November 9 to 12, Accor held a convention in Marseille for its hotel franchise partners, under the leadership of Christophe Alaux, Chief Operating Officer, Accor Hospitality France. Reaffirming its firm intention of remaining the country’s leading hotel franchiser, Accor announced the opening of at least 200 hotels throughout France over the next four years.
Accor deploys its expert skills to support a network of franchise owners and operators representing a total of 683 hotels. Franchised establishments already account for nearly half of the Group’s hotel portfolio in France, which is comprised of 1,420 units operated under the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, hotelF1 and Adagio brands.
Despite today’s difficult economic environment, franchising represents a priority development path. In France, the Group will open an average of one franchised hotel a week over the next four years, adding a total of 200 hotels to the network during the period. These openings will mainly involve hotels operated under the all seasons, Mercure, Ibis and Etap Hotel brands.
Organized each year by Accor Hotels France, the convention brings together all of the Group’s franchise partners across its banners. Christened “Cap Franchise” (Franchising on course), this year’s convention enabled Accor to showcase the wide array of services it provides as a franchiser. These include the marketing strength of its brands, the growing presence of the A|Club loyalty program, a constant focus on product innovation, the quality commitment guaranteed by the various banners, the Group’s powerful image and promotion campaigns, and its optimized management of procurement and logistics services. According to a survey conducted in 2008 by Institut LH2, 94% of hotel franchisees feel that Accor honors its commitments to them.
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