Nam Hai appoints new Director of Sales & Marketing (Vietnam)
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Nam Hai appoints new Director of Sales & Marketing (Vietnam)
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Category: Asia Pacific - Vietnam - Careers -
Appointments
This is a press release selected by our editorial committee and published online for free on 2010-02-25
As a new, US$74 million terminal rises from within the confines of Central Vietnam’s only international airport, the Nam Hai is positioning itself to be the hotel of choice when service to the up-and-coming region expands.
Proof came earlier this month, when Vietnam’s premier seaside resort hired business development expert Albert Lafuente as its director of sales and marketing.
Lafuente, a Philippine national, brings a wealth of experience gained by years of association with both independent and chain properties. He was most recently the director of business development at Shangri-La’s regional sales office in Singapore.
At The Nam Hai, Lafuente is tasked with developing new markets to complement the resort’s existing long-haul wholesale business. Under his leadership, the resort expects increased engagement in key regional markets and more collaboration with local tourism stakeholders to effectively promote the property and the destination.
“With a new terminal at Danang International Airport scheduled to open by end of year and a second designer golf course (Greg Norman’s Dunes Course at Danang Golf Club) nearing completion, this area has the potential to be Asia’s next great getaway,” said Herbert Laubichler-Pichler, The Nam Hai’s general manager. “Albert’s knowledge of the hotel industry and Asia-Pacific tourism habits enables us to really capitalize on what’s transpiring here.”
The Nam Hai is located on 35 hectares of landscaped tropical gardens just steps from the East Sea and within 10 minutes’ drive of Hoi An, a UNESCO World Heritage Site.
Signature features of the property — which is owned by Indochina Land and managed by GHM — include 100 architecturally singular villas; two gourmet restaurants; a tropical spa beside a lagoon; and three beachfront swimming pools.
Since opening in December 2006, The Nam Hai has established a reputation as one of the best resorts anywhere. Among the recent awards it’s won are ‘Best Destination Spa’ at the Asia Spa & Wellness Festival and ‘World’s Best Resort’ in Travel + Leisure magazine’s annual design competition.
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