Meliá Hotels & Resorts has announced a new programme for kids at the Meliá La Quinta and Meliá Marbella Banús hotels, both in Malaga, which allows children to enjoy their own “adult” vacations at the hotel. Kids & Co by Meliá is an original concept which uses the language used by the kids themselves to help present a programme of activities, amenities and exclusive services which help make the kids the stars of the show on their vacations.
On arrival, kids get to use their own mini check in, where they also get a welcome letter and the programme mascot, the fun-loving dolphin Splash. The surprises continue in the room where the children get more gifts as well as their own line of bath towels, amenities and bed linen to make their stay even more fun. The room is also scented with fruits of the wood and the minibar includes flavoured milk shakes. At night, just before they go to sleep, kids also get a glass of milk and cookies to make them feel more at home.
During their stay the kids can enjoy breakfast with programme characters before starting a day packed with entertainment activities: cookery classes, make-up and face-painting, fancy dress, movie night with popcorn, and much more. They even have their own personal “passport” which proves they are members of Kids & Co by Meliá, and for which they get stamps for every activity they do that they can later swap for baseball caps and t-shirts with drawings of the programme characters. There are also theme parties and activities for all the family including parents.
The Kids & Co by Meliá experience will soon be implemented in more Meliá hotels to better respond to the needs of families in resort destinations, 19% of the total number of guests at Meliá Hotels & Resorts.
