As the racing season winds toward Abu Dhabi and Dubai, Hilton Hotels & Resorts today celebrated its sponsorship with the Vodafone McLaren Mercedes Formula One team by unveiling a programme of marketing activities that includes the first-ever live 3D screening of a Grand Prix event.
The action begins October 3, 2010, with Hilton-sponsored Grand Prix themed pub quizzes and daily radio competitions across the United Arab Emirates, which offer fans the chance to win tickets to the Abu Dhabi Grand Prix and official Grand Prix merchandise. Prize winners can also bag VIP passes to a Hilton Racing world exclusive, when it becomes the first to screen live 3D races, with both the Brazilian and Abu Dhabi Grand Prixs being shown at Hemingway’s in Hilton Abu Dhabi.
“Grand Prix racing gives Hilton a unique platform for sharing experiences with our partners and guests around the world,” said Dave Horton, global head, Hilton Hotels & Resorts brand. “Hilton properties are ideally located worldwide as the perfect base for Grand Prix weekends. With Abu Dhabi and Dubai catering for the 2010 Abu Dhabi race, the UAE is the perfect location for us to host our live worldwide 3D screening and offer these top prizes to the thousands of Grand Prix fans based in the emirates.”
The live 3D screenings use cutting-edge Japanese technology that splits a signal into two, one for each eye, before marrying them back together into one picture that is viewable using polarised glasses. The new technology means the quality will be unrivalled for a live 3D screening.
Upcoming Hilton Racing events include:
“Spot the Hilton Racing Driver” promotion on Channel 4FM Morning Show October 3-7, 2010
Hilton Racing Pub Quiz at participating Hilton sports bars within the UAE every Tuesday for six weeks starting October 5 until November 9, 2010
Live 3D screenings at Hemingway’s, located within Hilton Abu Dhabi (Brazilian Grand Prix November 7/ Abu Dhabi Grand Prix November 12-14). There will be limited space for members of the public to enjoy the action
Earlier this season Hilton solicited questions from its guests and team members around the world for an exclusive Q&A session with Vodafone McLaren Mercedes Formula One driver Lewis Hamilton, the youngest world champion in Formula One history. In advance of the UAE Grand Prix events, Hilton is publishing video of “An Audience with Lewis Hamilton”, filmed at Hilton London Tower Bridge, on its official YouTube channel, www.youtube.com/Hilton.
Hilton Racing is celebrating the Hilton Hotels & Resorts brand’s 15-year affiliation with the Vodafone McLaren Mercedes Formula One team. Learn more about Hilton Racing at www.hilton.com/racing.
