St Giles Hotel New York – The Court and The Tuscany names Bonnie Somerstein Director of Sales and Marketing (United States)
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St Giles Hotel New York – The Court and The Tuscany names Bonnie Somerstein Director of Sales and Marketing (United States)
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Category: North America & West Indies / Carribean islands - United States - Careers -
Appointments
This is a press release selected by our editorial committee and published online for free on 2011-06-10
Sales and marketing executive with expertise in deluxe boutique hotel market to oversee all aspects of sales and marketing for the two Murray Hill properties
The London-based St Giles Hotel Group, a subsidiary of St Giles Hotel, LLC and affiliate of CHM-Hotels, has appointed Bonnie Somerstein Director of Sales and Marketing for the company’s New York City hotels, the 199-room Court New York and 121-room Tuscany New York, both located on East 39th Street in the historic district of Murray Hill. The hotels, which formerly operated under the W flag, were purchased last April by St Giles Hotel Group.
A seasoned hospitality executive with over seventeen years in sales, marketing and catering at some of New York’s best known boutique hotels. Her expertise is in the corporate, group and transient segments; establishing core client base resulting in increased occupancy and RevPar.
As Director of Sales and Marketing Ms. Somerstein will oversee the sales and marketing efforts for both hotels which includes consumer leisure, meetings, incentive, corporate, executive travel and transient. She will also manage the public relations and social media efforts; as well as promotion of the hotels’ newly renovated guestrooms slated for late 2011. Prior to joining St Giles New York Hotel Ms. Somerstein directed the sales and marketing efforts at The Carlton, Bryant Park and Dream hotels. At the Dream she was an integral part of the pre-opening sales team establishing strong corporate and group client base. Other positions include director of catering and special events at the Flatotel that featured over 21,000 square foot of event space.
“We are thrilled to have Bonnie leading the sales and marketing efforts. Her expertise will enable us to introduce St Giles Hotel New York to the consumer and MICE markets and establish market share,” said Shawn Roach, acting general manager, St Giles Hotel New York.
St Giles Hotel, LLC is a division of St Giles Hotel Group headquartered in London and a subsidiary of the Asian luxury group, Cititel Hotel Management or CHM-Hotels. St Giles Hotel is known for operating centrally located mid-market hotels in London, while CHM-Hotels owns and manages a broad spectrum of hotels including luxury hotels and resorts in Kuala Lumpur, Malaysia and Manila, Philippines. The company has announced plans to open deluxe and luxury properties in Penang, Malaysia, Bangkok, Thailand, Vietnam and Sydney, Australia in 2011 - 2012.
The Court New York and The Tuscany New York have enjoyed a long-standing history in the heart of historic Murray Hill, first as the Doral Court and Doral Tuscany and later as members of Starwood’s W brand portfolio and are considered among New York City’s most celebrated. Originally built in 1927 as apartments and later converted to hotels in the 1950s, the hotels feature some of the city’s largest hotel rooms and suites. In addition to their location just off fashionable Park Avenue, The Court New York and The Tuscany New York share an address steeped in the legacy of American icons and former residents: The Murray family, J.P. Morgan, The Astors, The Lunts, Theodore and Eleanor Roosevelt, E.B. White, Kathryn Hepburn and Steven Sondheim to name a few. Today both hotels continue to hold court in the heart of what New York Magazine has deemed ‘the best place to live in New York’.
About
Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliated of Cititel Hotel Management or CHM-Hotels. St Giles Hotels is a well-known group of centrally located mid-market hotels in London. CHM-Hotels is a consulting and management concern that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement. It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development. The company’s portfolio consists of three, four and five-star hotels and is known for its collection of centrally located hotels in London. CHM-Hotels operates a diverse range of hotels resorts throughout Asia: MiCasa, an all-suite hotel in Kuala Lumpur, the Cititel Express, Kota Kinabalu, Cititel Express, Penang (opening 1st Quarter 2011), St Giles Makati, Metro-Manila (opening 2nd Quarter 2010). Future projects include Ipoh, Johor Bahru, Bangkok, Vietnam and Sydney.
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