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Waldorf Astoria Amsterdam debuts exquisite architecture and design during preview (Netherlands)

A historic treasure set to open on one of the city’s most exclusive canal banks

Waldorf Astoria Amsterdam debuts exquisite architecture and design during preview (Netherlands)

A historic treasure set to open on one of the city’s most exclusive canal banks

Category: Europe - Netherlands - Industry economy - Hotel opening
This is a press release selected by our editorial committee and published online for free on 2014-04-07


The soon-to-open Waldorf Astoria Amsterdam is set to reveal its stunning design to global luxury travellers in May 2014. Located in a unique neighborhood in the UNESCO area of Herengracht, Waldorf Astoria Amsterdam is comprised of six historic town houses, numbers 542 to 556, each with its own fascinating tale dating back to the 17th and 18th century.

In transforming the houses into what is set to become one of Holland's finest luxury hotels, Waldorf Astoria Hotels & Resorts partnered with G A Design International to create a single design vision for the property. Through that vision, guests will be invited to experience the splendour of the property's heritage and surroundings through a contemporary setting. Equally important, the hotel's design links to signature Waldorf Astoria brand elements now seen in more than 25 hotels and resorts around the world, from Shanghai to Panama.

Each aspect of Waldorf Astoria Amsterdam reflects understated luxury, from the refined tranquil interiors that reference the canal waters and famous Dutch paintings, to the framed views of the canals and gardens. The atmosphere is authentic and sophisticated, paying homage to the history of the original buildings with modern and refreshing accents.

Chris Webb, senior director interior design, Hilton Worldwide, comments, "The design approach was to create a classic timeless interior with strong reference to location, brand and the trading history of the city. Carefully sourced finishes, design details, textures and products relate directly to the story of Amsterdam during its Golden Age. The six grand merchant's houses that the elegant hotel comprises are a reflection of this period. Waldorf Astoria Amsterdam is one of the few properties in the city with views out on to a gracious canal and finely manicured private gardens, offering an inspirational environment and True Waldorf Service."

First constructed in the 1600's, the buildings have been home to a plethora of wealthy and influential residents, including the Mayor of Amsterdam at No.548 and Dutch historical figure Hendrick Hooft in No. 556. No's 550 and 552 now contain a brilliant example of Rococo interiors, some of which are attributed to acclaimed artist Jacob Maurer (the Italian room). The magnificent exterior of the six canal side patrician houses has been completely restored and these buildings are soon to be unveiled as the timeless classic, Waldorf Astoria Amsterdam.

On the approach to the hotel, guests are greeted with the 'Five Window' design, a sign of great wealth and affluence during the 17th century. A grand staircase leads to the monumental arrival lobby which retains much of its period detailing, including beautiful frontage and sweeping staircase that leads to the Bel Etage, the splendid first floor level of the hotel.

Each of the 93 guest rooms and suites are graced with their own individual character, decorated in soft and elegant furnishing with accents of lapis lazuli and stronger ochre colours referencing Holland's own Vermeer, whose paintings include 'The Girl With A Pearl Earring.' Natural light is maximised through floor to ceiling windows framed by subtle drapery. Exquisite fabrics, soft textures and upholstery and luxurious bed linen balanced with sophisticated furniture creates a sumptuous residential feel giving guests the feeling of home comforts in exceptionally luxurious surroundings.

The dining facilities at Waldorf Astoria Amsterdam will include a gastronomic restaurant alongside signature bar Peacock Alley, Vault Bar and The Maurer Room, plus exclusive banqueting facilities. Peacock Alley on the Bel Etage will be a new place to see and be seen, an elegant lounge and dining area with flowing drapery, hand blown glass and classic furniture to give a truly authentic experience. Through the intricately detailed columns of the Bel Etage, a Waldorf Armillary Sphere takes centre stage in the room, in reference to the property's links to sail, trade and time - also a proud icon of the history of the canal houses as homes to the wealthy and successful.

The Vault Bar is set to become one of Amsterdam's new destination bars - a secret treasure trove set in the depths of the original vault of the former bank. Rich jewel-like colours keep it an intimate and exclusive setting. The elegant restaurant is flooded with natural light making style references with the gentle sloping of the furniture to the curving roofs of the exterior buildings.

The boutique three-treatment room Guerlain Spa is located in the garden level of one of the oldest parts of the building. It is a European style natural sanctuary designed in muted grey and earthy tones with warm influences of lavender and honey, linking to the beehives at the hotel. The spa will also feature a tranquil heated indoor pool and sauna.

Setting a new standard for luxury and hospitality in the city, Waldorf Astoria Amsterdam will redefine luxury and timeless elegance in this vibrant city when it opens its doors.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of more than 25 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. From signature culinary excellence, 12 world-class golf courses and 23 rejuvenating spas, Waldorf Astoria offers luxuriously appointed accommodations and unforgettable experiences. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or www.waldorfastoria.com/offers.

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