FRHI Hotels & Resorts appoints Andrew Farrow as Director Marketing, Europe
FRHI Hotels & Resorts (FRHI), the parent company of Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, has announced the appointment of Andrew Farrow as Director Marketing, Europe. |
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FRHI Hotels & Resorts appoints Andrew Farrow as Director Marketing, Europe
FRHI Hotels & Resorts (FRHI), the parent company of Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, has announced the appointment of Andrew Farrow as Director Marketing, Europe. |
Category: Europe - Careers -
Appointments
This is a press release selected by our editorial committee and published online for free on 2014-06-05
Based in FRHI's regional office in Zurich, Andrew Farrow will be responsible for the execution of marketing communications campaigns as well as leveraging external communication efforts across all of FRHI’s leading hotel brands.
Juerg Siegenthaler, Vice President Sales & Marketing, FRHI Europe said:
‘’I am very pleased to be welcoming Andrew to the FRHI team. His sound experience will help us to take marketing for Europe to the next level. He will work closely with the hotels, supporting each one to define strategies and tactics, to focus to ensure commercial success and to reach budgets.’’
Farrow, who is British, brings over 10 years of hotel experience in the marketing field to his new role. He joins FRHI from his most recent position as Director Regional Marketing UK & Ireland, Hilton Worldwide. Andrew has been working for Hilton Worldwide since 2004, where he started as Leisure Marketing Director for UK & Ireland and was promoted to various Regional Marketing positions.
Andrew previously held various marketing positions where he was responsible for directing tactical campaigns, creating new partnerships, conceptualising new products and programmes and rolling out incentive programmes. Andrew also has experience in a wide variety of other marketing roles including B2B, B2C, Partnerships, Brand Guardian, Online, Offline, Agency Management and third parties.
Farrow has a commendation in MSc Management from Loughborough University and holds a BA Classical Studies degree from the University of London.
About FRHI Hotels & ResortsFRHI Hotels & Resorts (FRHI) is a leading luxury hotel management company that operates more than 105 hotels globally under the Raffles, Fairmont and Swissôtel brands. The company’s distinctive portfolio of luxury and upper upscale hotels features celebrated icons, world-class resorts and stylish city center hotels. Some notable hotels include the Raffles Singapore, Swissôtel The Bosphorus, The Fairmont San Francisco and London’s The Savoy. Focused on growing its distinctive hotel brands, the company is also developing new hotels in key locations around the world including exciting projects in China, Russia, India, Turkey and Saudi Arabia. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties. For more information, please visit frhi.com.
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