PELOTON AND KEMPINSKI HOTELS LAUNCH PARTNERSHIP (Germany)
From now on, Peloton Bikes will be available for use in guests’ rooms at German 5-star Kempinski Hotels
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PELOTON AND KEMPINSKI HOTELS LAUNCH PARTNERSHIP (Germany)
From now on, Peloton Bikes will be available for use in guests’ rooms at German 5-star Kempinski Hotels
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Category: Europe - Germany - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2020-10-30
Together with Kempinski Hotels, Europe’s oldest luxury hotel group, the New York home fitness company Peloton, which successfully launched in Germany about a year ago, is now launching its first partnership in the Hospitality & Leisure sector.
After the Hotel Adlon Kempinski Berlin was the first hotel in Germany to start a cooperation with Peloton this summer, guests of the Hotel Vier Jahreszeiten Kempinski Munich, Hotel Taschenbergpalais Kempinski Dresden and the Kempinski Hotels in Frankfurt Gravenbruch and in Berchtesgaden can now, depending on availability, have a Peloton Bike brought to their room to access cycling and fitness classes at any time via live stream or on-demand from the Peloton Studios in New York and London. The motivation that comes from Peloton's world-class instructors and the networked, international community combines the energy and dynamism of studio workouts with the comfort of your own home – or hotel room – making every Peloton training session an efficient and engaging experience.
"Today more than ever, our guests want to maintain and improve their fitness even when travelling or staying in a hotel and take advantage of the opportunity to continue their regular "home" training in their hotel room," says Benedikt Jaschke, Chief Quality Officer and member of the Management Board of Kempinski Hotels. "With Peloton we found the right partner to push our ‘Keep your Fitness Promise’ initiative around the well-being of our guests to a higher level.”
Martin Richter, Managing Director, Peloton Germany, adds: "We are happy to partner with Kempinski Hotels and to have the opportunity to bring our unique training experience to these exclusive luxury hotels. We already know from our international markets how much hotel guests appreciate the possibility to do first-class training in private surroundings, and we experience the Kempinski Hotel Group as a partner with great openness for innovation.”
The Peloton Bikes in the hotels are equipped with software specially developed for the commercial sector which guarantees complete data security of the multiple users. In addition, the Bikes are equipped with double-sided pedals, so that guests can either click in with their own SPD-compatible cycling shoes or ride with sports shoes in the toe cages.
The cooperation with Kempinski Hotel Group is Peloton's first step to establish internationally successful hotel partnerships also in Germany. The German hotel locations can soon also be found on the Peloton Hotel Finder, which already lists numerous destinations in the US, Canada and UK.
About Peloton
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany.
About Kempinski
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 78 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and the Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
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