Barcelo Hotels & Resorts Announces a Restructuring and Enhancement of its Americas Division Sales & Marketing
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Barcelo Hotels & Resorts Announces a Restructuring and Enhancement of its Americas Division Sales & Marketing
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Category: Central and South America - Careers -
Appointments
This is a press release selected by our editorial committee and published online for free on 2007-05-17
Oscar Serrano Promoted to Managing Director of Sales & Marketing for the Barcelo Hotels & Resorts in the Caribbean, Mexico, Central & South America
Barcelo Hotels & Resorts today announced a restructuring and enhancement to its sales and marketing for the Americas. Oscar Serrano has been promoted to Managing Director of Sales & Marketing for Barcelo Hotels & Resorts in the Caribbean, Mexico, Central and South America. Serrano will report directly to the Co- President of the company, Mr. Simon Barcelo Tous. Prior to assuming this position Serrano was Senior Director of Sales & Marketing for North America. Serrano, who is headquartered in Miami, FL, joined Barcelo Hotels & Resorts in 1995 and has served in various management positions.
Under this new enhanced sales and marketing structure for the Americas, the company also appointed three Senior Directors of Sales & Marketing for the travel industry that will report directly to Serrano. In the U.S., Anthony Stone, who joined Barcelo in 2006, will assume the title of Senior Director of Sales & Marketing for the U.S.; in Canada, Rick McCauley who joined the company in 2005 and is headquartered in Toronto, will be promoted to Senior Director of Sales & Marketing; and headquartered in Palma de Malloca, Spain, and serving the European Market is Diego Villanueva, also appointed Senior Director of Sales & Marketing.
"The restructuring and promotions are indicative of our commitment to our growing number of all-inclusive luxury hotels and resorts throughout the Americas," said Simon Barcelo Tous, Co-President Barcelo Hotels & Resorts. "Through Barcelo's relationship with Playa Hotels & Resorts, S.L., a Grupo Barcelo private equity company, we are continuing to grow the number of luxury properties we have in the Americas and look forward to expanding sales throughout the travel industry," added Mr. Barcelo.
The Company has a growing presence in Latin America with 32 all-inclusive hotels and more than 10,000 guestrooms in Latin America and the Caribbean. Recently Barcelo has added new upscale hotels in Mexico at: The Barcelo Maya Beach Resort; The Barcelo La Jolla de Mismaloya Hotel in Puerto Vallarta; The Barcelo Karmina Palace Hotel in Manzanillo; The Barcelo Tucancun Beach Hotel and The Barcelo Costa Cancun Hotel in Cancun; and The Barcelo Punta Cana Beach Hotel in the Dominican Republic.
"We are very grateful to the travel industry which has helped us successfully grow our brand throughout the Americas," said Serrano. "We are confident that under our new structure for sales and marketing we will be able to further improve our service to this important segment of our business and work closer with travel providers to insure seamless planning and superior guest experiences," added Serrano.
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