W HOTELS UNVEILS A BOLD DUALITY IN HUNGARY'S HISTORIC CAPITAL WITH DEBUT OF W BUDAPEST
W Hotels Worldwide, part of Marriott Bonvoy’s global portfolio of 31 extraordinary hotel brands, today announces the highly anticipated debut of W Budapest, marking the brand’s first opening in Hungary. |
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W HOTELS UNVEILS A BOLD DUALITY IN HUNGARY'S HISTORIC CAPITAL WITH DEBUT OF W BUDAPEST
W Hotels Worldwide, part of Marriott Bonvoy’s global portfolio of 31 extraordinary hotel brands, today announces the highly anticipated debut of W Budapest, marking the brand’s first opening in Hungary. |
Category: Europe - Hungary - Industry economy -
Hotel opening
This is a press release selected by our editorial committee and published online for free on 2023-07-11
Housed in the historic Drechsler Palace, previously home to the Institute of Ballet, W Budapest is set to become an evolutionary heartbeat of the city with visionary design, eclectic gastronomy and a socially driven spirit drawn from the cosmopolitan capital.
Located on Andrássy Avenue, a UNESCO World Heritage Site and the city’s most luxurious shopping street, W Budapest features 151 stylish guestrooms and suites as well as three innovative dining concepts, all influenced by Budapest’s rich history, creativity and diversity.
Following the 2021 opening of W Rome, W Budapest showcases the evolved direction of W Hotels, offering incredible design in an elevated and sophisticated yet playful setting that intrinsically connects the next generation of luxury travellers to the locale.
“The debut of W Hotels in Budapest marks a monumental milestone and signals a new era of design ethos for our iconic brand,” said George Fleck, Vice President and Global Brand Leader, W Hotels.
“We look forward to connecting our guests to this timeless and inspiring city through inviting yet unexpected design, imaginative dining and unparalleled guest programming.”
Bold, Intriguing and Locally-Inspired Design
Interior designers Bowler James Brindley (London) and Bánáti + Hartvig (Hungary) have carefully restored and reimagined Drechsler Palace, drawing inspiration from its rich cultural history and multiple identities as a café, social hub and Hungarian State Ballet Academy, to create captivating design narratives.
Alongside the palace’s history, the hotel has a ‘second skin’ design story bringing together the two sides of the city, Buda and Pest, with a playful juxtaposition. From soft layering to the use of metallic meshing to create perspective and intrigue throughout the hotel’s public spaces and guestrooms, the design concept has created spaces that reveal new depths each time they are experienced.
Further inspiration has been sourced from the grand French Renaissance architectural aesthetic throughout the city, leading to a spirited modernisation with colour palettes of green, coral and deep blues and paired with contemporary Zsolnay inspire tiles, stained glass features and jewellery-inspired light fittings.
Hungary’s vibrant and eclectic cultural scene, including the city’s famous love of chess and deep-rooted connection to ballet, can also be seen throughout the new hotel.
Subtle nods to both are expressed in the form of bespoke chess-piece lamps and monochrome tiled marble flooring or soft pink hues, curved lines and lighting inspired by the graceful fluidity of the dance form.
A few of Hungary’s most famous exports, Harry Houdini and Zsa Zsa Gabor, have sparked a creative vision for the interior concept, expressed using mirrors to create optical illusions and nostalgic touches of Hollywood glamour.
The intertwining design narratives are present throughout the hotel’s 151 distinctive guestrooms, including 45 suites. The fifth floor’s unique wooden-centric style is sympathetic to the Palace’s original roof design that has been restored, while the hotel’s connection to ballet is reflected in the all-black Extreme WOW suite and all-white WOW suite – a celebration of the famous ballet Swan Lake.
Fusion Dining and a Timeless Cocktail Culture Ignites Curiosity
Shaking up the city’s culinary scene, W Budapest opens with three new imaginative dining concepts, curated to spark curiosity and foster connections between guests and locals alike.
Under the helm of world-class restaurateur Riccardo Giraudi, the hotel’s destination restaurant, Nightingale by Beefbar, is the gastronomic heart of the hotel. A spinoff of the famous Beefbar concept, the restaurant offers an approachable introduction to Asian cuisine, pairing fresh traditional Asian flavours with a selection of Beefbar’s signature and iconic meat dishes for a vibrant culinary experience.
Spearheading the Nightingale by Beefbar kitchen is Fabio Polidori, who has curated a sociable menu of small plates designed to be shared with friends.
Signature dishes include crispy carpaccio drizzled in a piquant chipotle dressing, yellowtail sashimi with yuzu truffle sauce and the playfully named Miss Bao, which invites diners to dip caramelized banana into a divine dark chocolate sauce. The bar at Nightingale by Beefbar offers a host of creative cocktails, from bourbon-based Nightingale Boulvardier to the gin and sweet wine-based cocktail Budapest Calling.
A destination for those in the know, Society25 is the hotel's exclusive speakeasy located in the basement. Society25 takes inspiration from the creative conversations and secret table societies that frequented the space in its past life, offering a fiercely intimate and socially liberating experience.
The extensive cocktail list offers eight bespoke cocktails paying homage to the great eras, people and buildings within the city, each including a mysterious ingredient, expertly overseen by Head Bartender Stefano Ripiccini. Guests can take their pick from The Illusionist named after the great Houdini; Brew Bop which nods to Budapest’s Golden Age of coffee and Geranium inspired by Drechsler Palace itself.
Meet You at W
Located on the ground floor, seamlessly blending into Nightingale restaurant, is W Lounge – the social epicentre of the hotel.
From business meetings and light lunches to late-night revelry, W Lounge transcends day to night, serving sharing plates and signature cocktails to a backdrop of electrifying DJ performances as the sun sets over Budapest.
The new hotel also boasts several meeting and event spaces, including the Great Room, which is ideal for grand celebrations, and two Studio Rooms for business meetings and intimate gatherings.
A Social Beacon
This is a place that's 'always on'. Where doors and minds are opened through connections and associations with people, places, and the beautiful city of Budapest.
Passionate programming will include FACES OF BUDAPEST, kicking off in August in celebration of Budapest Fashion Week.
This series of roundtable discussions will shine a light on the inspiring faces of Budapest who represent the energised city, sharing insights and fostering connections. W RE(TREAT) led by local Annamaria Kaptay will be a series of in-person and in-room virtual yoga classes curated exclusively for guests of W Budapest passionate about both body and mind.
Dávid Ráday, music curator at W Budapest will ignite the sounds of the city through musical explorations paired with cocktails and bites at SUNSET SESSIONS, THE WARM-UP and AFTERDARK.
A Hidden Oasis Under the City
Nestled next door to the secret speakeasy is W Budapest’s AWAY Spa.
Hidden doors lead to secret spaces where guests can seek serenity from the bustling city and enjoy moments of calm and relaxation. Here, the Houdini-inspired illusion comes to life with mirrors and water features creating a feeling of never-ending space and serenity. Inspired by the thermal baths that Budapest is famed for, the WET pool takes centre stage, offering an alluring oasis embellished with traditional tiles and gold mesh, paired with calming earthy tones.
The AWAY Spa boasts five treatment rooms and a range of luxurious treatments along with its ‘Quick Fix’ menu, which provides a range of express treatments for guests that need a glow-up before enjoying Budapest’s buzzing nightlife. FIT fitness centre hosts daily fitness and wellbeing classes alongside a state-of-the art gym.
About W Hotels
Born from the bold, 24/7 culture of New York City, W Hotels has redefined hospitality for over two decades, breaking the norms of traditional luxury wherever the iconic W sign lands. With more than 60 hotels around the globe, the detail-driven design, iconic Whatever/Whenever service and buzzing, signature Living Rooms create an experience that is often imitated but never matched. Dynamic and invigorating, the brand celebrates each travelers’ desire to uncover the destination through a lens that is distinctly W. W Hotels is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
About Marriott Bonvoy
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 31 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques.
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