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SOFITEL TEAMS WITH RENOWNED FRENCH ACOUSTIC ENGINEER DEVIALET TO ELEVATE THE GUEST EXPERIENCE THROUGH IMMERSIVE AMBIENCE
Building on its signature candle light and scent rituals, Sofitel introduces sound as the next layer of its sensorial storytelling, partnering with Devialet to orchestrate sonic landscapes across its properties worldwide. |
Catégorie : Monde - Expériences exclusives
- Produits et Fournisseurs
- Fournisseurs - Quoi de neuf ?
Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le lundi 29 septembre 2025
 Pioneer of French luxury hospitality, Sofitel is deepening its signature sensorial experience through a new global partnership with trailblazing French enterprise Devialet, the acclaimed acoustic engineer
Crédit photo © Accor
Rooted in a shared devotion to French craftsmanship, sensory innovation and emotional impact, the collaboration harnesses thepower of ambiance to elevate everyday moments.
Already available in Sofitel hotels across France, Poland, and the United Arab Emirates, the partnership will see all new Sofitel properties worldwide equipped with Devialet's distinctive speakers in rooms and select public spaces, delivering audio experiences that are truly unmatched.
More than just soundscapes, the cutting edge technology is a step in Sofitel's wider commitment to elevating its guest experience through accessories and equipment that go beyond functionality; creating lasting connections that deepen emotions.
Renowned for delivering rich, multidimensional sounds through elegantly compact designs, Devialet perfectly complements Sofitel's curated ambiance whereFrench zestcomes to life.
Each hotel takes guests on a journey through carefully orchestrated sensory touchpoints including luminescent lighting brought to life through dailyCandle Ritualceremonies, and an inviting signature scent -L'Essence de Sofitel- that blends notes of white rose, jasmine, and patchouli.
The introduction of Devialet sound brings a new dimension to this sensory palette, creating spaces that are immersive, emotional, and intimately attuned to their surroundings.
An entrance composed for the senses
In the hotels' public spaces, a bespoke playlist curated by Devialet has been designed to complement the character of the space, guiding guests through a carefully balanced progression of moods, from soothing ambiance to uplifting resonance.
Whether setting a serene morning tone or enhancing the evening's energy, the playlists will offer a subtle but transportive layer to the guest experience - evoking a sense of place, emotion and elegance from the moment of arrival. In rooms, each Devialet speaker will offer a dedicated playlist to reflect the mood of the hotel as well as the option for guests to connect their own devices to shape their own personalised sound experience.
Nicolas Gronier, VP of Global Marketing for Sofitel, said:“At Sofitel, we magnify simple pleasures and it starts with the senses. We delight taste with warm fresh croissants, smell with the zesty L'Essence de Sofitel, sight with glowy candle rituals, touch with cloud-like Sofitel MY BED and now sound with Devialet.Devialet is the master of acoustic engineering with powerful and immersive sound, and an ideal partner for this sensorial excellence. With shared commitment for beauty and French Zest, we are proud to create moments that resonate with every guest.”
Jacques Demont, CEO of Devialet, said:“At Devialet, we deeply believe that sound is a powerful vehicle for emotion. This philosophy is at the heart of our collaboration with Sofitel. Our partnership offers every guest the opportunity to have a unique immersive experience, delivered through products that blend technological excellence with iconic design. Together, we are reinventing hospitality by infusing it with a powerful sensory dimension, so that each stay becomes a pure emotion that continues to resonate."
The Devialet soundscapes form part of a broader sensorial journey set to unfold across Sofitel properties soon, where light, scent and sound come together inThe Candle Experience:a limited-edition in-room immersion with a festive twist.
Sofitel's immersive sound experiences will first debut in a selection of its most coveted addresses worldwide, with further rollouts across all new properties through 2025 and beyond.
About Sofitel
A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life's simple pleasures such as gastronomy and sleep are art forms for an incomparable experience.
Sofitel now boasts more than 120 hotels, all elegant and unique, in the world's most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Old Cataract Aswan or Sofitel Legend Metropole Hanoi. More recently, the brand also unveiled its first Sofitel Residences, redefining luxury living with prestigious properties that combine elegant design with Sofitel's renowned service and sophistication.
Sofitel is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a lifestyle loyalty program and booking platform providing access to a wide variety of rewards, services and experiences.
About Devialet
At the forefront of acoustic engineering, Devialet is born from a conviction: that the transformative power of sound belongs to everyone. The House's mission is to create deep, physical, and real connections through listening. Moments that are alive with sound.
Thriving on relentless innovation, Devialet engineers continually push the boundaries of acoustic excellence, fusing uncompromising sound quality with elegant, functional design. The company's success is built on 250 registered patents and radical technologies that define Devialet products—from the Devialet Astra integrated amplifier and Devialet Phantom speakers to the Devialet Gemini II wireless earbuds, the Devialet Dione all-in-one soundbar, and the Devialet Mania smart portable speaker. To date, they have earned over 100 international awards.
Committed to making French excellence resonate around the world, Devialet relies on a robust strategy of industrial partnerships (with Safran, Ariane, Alpine, the BYD Group…), as well as cultural collaborations—notably with the Opera national de Paris—and artistic alliances. Through sound, Devialet brings its unique acoustic expertise to institutions, venues, and companies, helping to elevate artistic creation—and shape the sound of tomorrow.
 Rooted in a shared devotion to French craftsmanship, sensory innovation and emotional impact, the collaboration harnesses the power of ambiance to elevate everyday moments
Crédit photo © Accor
 Already available in Sofitel hotels across France, Poland, and the United Arab Emirates, the partnership will see all new Sofitel properties worldwide equipped with Devialet's distinctive speakers in rooms and select public spaces
Crédit photo © Accor
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