Journal des Palaces



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Communication / Marketing

Here you will find the latest articles in this category. Do not hesitate to subscribe to our daily free newsletter to receive upcoming news directly in your inbox.

In order to reflect the growth and new integrative approach of its entities, EHL has launched its new branding to serve its long-term expansion strategy and consolidate its global presence. The new branding reflects the structure and scope of activities, along with a brand strategy that will help strengthen the Group’s position as the world’s leading hospitality management education grou...


Leaders Club, the recently redesigned loyalty program for The Leading Hotels of the World, Ltd, invites travelers to discover the program’s ‘Insider Experiences.’ These exclusive offers allow guests to explore a destination through the eyes of a local at Leading Hotels’ portfolio of over 400 independent, luxury hotels. Curated specifically for Leaders Club mem...


The Langham Hotels & Resorts unveils today its new logo and brand campaign to affirm its well-earned position within the ultra-luxury hotel segment. Through the use of video, photography, and digital experience platforms, “Celebrate The Everyday,” which has been a year in the making, draws on The Langham brand’s respected reputation to set the sce...


SHARJAH, U.A.E. (May 30, 2019) — Six months after opening its doors in the heart of this city’s historic district, the Al Bait Sharjah is emerging as one of the region’s most ambitious new properties, renowned for the five historic homes at its foundation and for its overwhelming dedication of human resources. Eight years in the making, the 53-room resort by GHM debuted in marked contrast to the world-famous hotel towers of nearby Dubai, cultivating a low-slung profile and an aesthetic that celebrates indig...


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