Meeting Planners Find Incentives on Weekends and Holidays at Hilton Orlando (United States)
Meeting Attendees Also Benefit |
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Meeting Planners Find Incentives on Weekends and Holidays at Hilton Orlando (United States)
Meeting Attendees Also Benefit |
Category: North America & West Indies / Carribean islands - United States - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2013-04-05
As he introduces a new weekend incentive program for groups, Gino Marasco, director of sales at Hilton Orlando explained the logic behind focusing on weekends and holidays – time periods normally shunned by meeting planners.
“The new normal accommodates the reality of today’s work schedule. Family time, personal time and work time are merging into a 24/7/365 life. We saw meeting planners looking for options to boost attendance and accommodate attendees as well as their families, so we are responding to their needs with this new program.”
Hilton Orlando’s weekend and holiday group incentive program offers any group with 100 peak room nights or more and at least one catered meal booked now through designated weekends or holidays now through 2015 a five-percent room revenue rebate back to the master account. In addition, depending on the number of total room nights at peak, the meeting planner may also select from four to eight additional incentives ranging from a complimentary welcome reception, to meeting breaks, bonus meeting planner points, transportation to and from the airport or complimentary Wi-Fi in meeting rooms. Weekend business is defined as peak room night occupancy on Friday and Saturday nights and holidays include Memorial Day weekends, the Fourth of July, Labor Day, Thanksgiving weekend and special dates during the December holiday period.
The 1,417-room, 27-acre full-service Hilton Orlando resort is ideally designed for both groups and leisure guests. Known as the “fun capital of the world,” Orlando is the ideal location for families and with over 175,000 square feet of meeting space; Hilton Orlando is also a premier meetings destination. Hilton Orlando is encouraging the trend of bringing families along on business trips by offering planners creative family-friendly events and side trip that are customized for their group.
Hilton Orlando’s announcement comes within days of the United States Travel Organization’s brand new study that shows the most lasting, and best, memories for children as young as 5 years old, come from vacation time spent as a family.
“We have certainly seen an increase of meeting and tradeshow attendees bringing their kids and spouses and enjoying the Orlando theme parks before or after the conference, as well as meeting planners scheduling major events early in the morning or late in the afternoon to allow for family time,” added Marasco. “We are certain that the time has come for hotels to think differently and accommodate the needs of the modern workplace and there is no better place to merge work and play than in Orlando.”
This offer is not applicable for previously contracted business and cannot be combined with any other offers or discounts. The number of guestrooms and meeting rooms are subject to availability and blackout dates may apply.
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