Hilton Hawaii Takes over Sponsorship of United Airlines’ “Halfway to Hawaii” Game (United States)
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Hilton Hawaii Takes over Sponsorship of United Airlines’ “Halfway to Hawaii” Game (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2009-09-03
Hilton Hawaii will now be featured in all Hawaii-bound United flights
Hilton Hawaii has announced that it has signed on to become the official sponsor of United Airlines’ long-running “Halfway to Hawaii” game, in which passengers guess the exact time the airplane crosses the geographic midpoint of its flight. The game is featured on all Hawaii-bound flights—an average of 800 flights each month.
At the beginning of each flight, each passenger receives a game piece and the crew provides the flight plan, including air speed, altitude, wind conditions and other information. The passenger who guesses closest to the correct time on each flight will win the Facing Future CD by one of Hawaii’s most beloved artists, Israel “IZ” Kamakawiwo‘ole, featuring his uniquely Hawaiian version of Over the Rainbow.
The game flyer also features special offers for the Waikiki Starlight Luau at Hilton Hawaiian Village Beach Resort & Spa and Legends of the Pacific Luau at Hilton Waikoloa Village on Hawaii’s Big Island; a discount coupon for the Naupaka Terrace Restaurant at Hilton Kauai Beach Resort; and an offer for resort credit on dining, spa treatments and select activities at Grand Wailea on Maui. Full redemption details are listed on the game flyer.
Whether or not they win the game, passengers visiting Oahu or Hawaii’s Big Island can bring the game flyer to the Hilton hotels’ information desks to receive a free Hawaiian music CD. Passengers bound for Kauai and Maui can visit the “Halfway to Hawaii” web site and use the code on their flyer to receive a free Hawaiian music download.
“Hilton has had a relationship with United Airlines for decades and this new venture further cements our commitment to United and its importance to Hawaii,” said Jerry Gibson, area vice president and managing director, Hilton Hawaii. “We are also thrilled to support Hawaii’s entertainment industry by sharing the music of our islands,” continued Gibson.
“United Airlines has proudly served the Aloha State for more than five decades,” said Stuart Benzal, United Airlines managing director of onboard global product. “Today, with added service, new island-inspired menus, and the partnership with Hilton in the 35-year tradition of the Halfway to Hawaii game, we look forward to continuing this proud legacy.”
United Airlines is the largest commercial carrier serving Hawaii from the U.S. mainland, flying more than 4 million passengers per year to and from Hawaii.
In addition to Hilton Hawaiian Village, Hilton Waikoloa Village, Hilton Kauai Beach Resort and Grand Wailea, Hilton’s Hawaii portfolio also includes the Doubletree Alana Hotel – Waikiki, Hilton Waikiki Prince Kuhio, Embassy Suites Waikiki Beach Walk and Hilton Grand Vacations Club, with locations on Oahu and the Big Island.
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