Mirvac Hotels & Resorts joins Global Hotel Alliance; One of the region’s premier independent brands brings extensive coverage of Australia and New Zealand
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Mirvac Hotels & Resorts joins Global Hotel Alliance; One of the region’s premier independent brands brings extensive coverage of Australia and New Zealand
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2010-01-21
During its bi-annual CEO Committee meeting in Bangkok, Global Hotel Alliance (GHA) announced the addition of Mirvac Hotels & Resorts as its newest member brand, thereby extending the alliance’s reach to Australia and New Zealand.
With an outstanding portfolio of 45+ hotels and resorts, Mirvac offers the choice of beachside resorts, rural retreats, exceptional CBD positions and superb conference venues, located in some of the most beautiful settings in Australia and New Zealand.
Renowned for its uncompromising level of service and attention to detail, Mirvac Hotels & Resorts manages such well known brands as Quay Grand, Quay West Apartments & Resorts, The Como, Citigate Hotels, Cairns Harbour Lights, Sea Temple Resorts & Spas, The Sebel Hotels & Resorts, Hotel Lindrum and Harbour Rocks Hotel Sydney; ten Day Spas and four Golf Courses, making it one of the largest Australian-owned hotel groups.
GHA’s CEO, Chris Hartley, is thrilled to have Mirvac Hotels & Resorts join GHA: “Mirvac is the perfect brand for GHA to enter Australia and New Zealand. For some time, we were looking for a strong brand to cover the region, and we have certainly found the ideal partner.
And Hartley is particularly enthusiastic about the sudden surge in new members: “Mirvac Hotels & Resorts is now the third new member to join GHA in the last few weeks (after First Hotels and Tivoli Hotels & Resorts); and although we have always believed that GHA is a compelling business model for independent brands, we aredelighted to see our vision starting to take shape with so many great brands now
joining the alliance and, from our customers’ perspective, with the launch of GHA’s multi-brand loyalty programme later in the year.”
Mirvac Hotels & Resorts CEO, Andrew Turner, believes membership of GHA is the best way for his portfolio of hotels to gain new, international customers cost effectively. “Most of Mirvac Hotels & Resorts customer base comes from our own domestic markets, even though Australia and New Zealand are extremely popular destinations, especially for international leisure travel. GHA gives us the chance to compete with the mega-brands for that international business and gain a fair share for our hotels, by offering the brand recognition and distribution power that the big players have,” Mr Turner said.
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