Hotel PURE opens another hotel in California (United States)
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Hotel PURE opens another hotel in California (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy -
Hotel opening
This is a press release selected by our editorial committee and published online for free on 2010-02-02
Oriens Travel and Hotel Management Corp. (OTC:OTHM) , a Global Boutique Hotel Brand Operator operating its Hotel PURE brand, is pleased to announce the opening of a boutique hotel on the West Coast of the United States located in Santa Cruz, California to operate under its Hotel PURE brand commencing January 2010.
Following Hotel PURE successful opening of its Hotel PURE Avalon in Erie, PA, the company is in preparation of opening another hotel in Santa Cruz, Ca. Located in the heart of Santa Cruz, the destination location for most California and other states’ residents in the region, the vacation destination is within a short drive from the San Francisco Bay area. Santa Cruz is notorious for its famous Broadwalk, beautiful beach and a theme park filled with thrilling rides such as roller coaster, arcades and fun-food galore. In the evening, the town comes alive with large selections of casual dining to gourmet cuisines to nightlife and entertainment. The hotel will receive a new Internet website from Hotel PURE to process all its room reservations powered by Hotel PURE’s proprietary Online Central Booking Engine fully integrated into the GDS for maximum exposure, to commence shortly: www.HotelPureBeachinn.com
The Hotel PURE Beach Inn in Santa Cruz will be implemented with all the tools and services developed by Hotel PURE which has been successfully deployed at the Avalon property in Erie, PA with overwhelming results. Below is a snap shot of the room booking results achieved at the Avalon in Erie prior to and post joining the Hotel PURE branding services.
Statistics for The Avalon Hotel before joining Hotel PURE brand and management.
Year 2008 (Average results)
Total website monthly average visits:
527 unique visits
Total website online bookings
3 per month average
Total Expedia bookings:
22 monthly average
Total GDS and external bookings
31 monthly average
Alexa Internet World Ranking:
3,500,000 in the world
September 2009 – Stats for the Hotel PURE Avalon, 2 months after joining Hotel PURE
Total monthly website visits:M
6,500 Unique visits
Total monthly website bookings:
88 (Hotel PURE CRE)
Total Expedia bookings:
168 in September
Total GDS and external bookings:
155 in September
Alexa Internet world ranking:
450,000 in the world
This beautiful 80 rooms and suites Hotel PURE Beach Inn, once a Holiday Inn property, is by far one of the best boutique hotels in the region managed by some of the friendliest staff in the hospitality industry. It is situated in a quiet yet within minutes of walking distance to all attractions in the area. The hotel houses a number of different room types ranging from standard queen and king rooms to a luxurious 2 story family suite capable of accommodating up to 8 person ideal for group or large family travel. A large pool area and hot-tubs are also part of the amenities of the property along with secured parking as well as 24 hour security surveillance. Wireless Internet and Continental Breakfast in the morning are complimentary to all guests while staying at the hotel.
Ken Chua, President of Oriens stated “The addition of the Beach Inn into our Hotel PURE brand has allowed us to slowly expand our portfolio while the hospitality industry starts to recognize our brand. With the continuous addition of hotel properties into our Hotel PURE brand, we believe we have validated our business model that we have been building over the past 3 years. We will continue to seek out and bring quality properties into our Hotel PURE brand to service our customers, as well as assisting under-performed hotel properties achieving satisfactory daily occupancy rates with our proven hotel PURE brand and marketing tactics.”
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