Trump® Hotel Collection Partners With Preferred Hotel Group™
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Trump® Hotel Collection Partners With Preferred Hotel Group™
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Category: North America & West Indies / Carribean islands - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2010-12-16
Full Portfolio of Trump Hotel Collection Brand
To Be Represented by Preferred Hotels® & Resorts as of Dec. 9, 2010
Two leading hospitality brands have joined forces as the Trump® Hotel Collection has signed agreements with Preferred Hotel Group™ to provide sales, marketing and technology support to the brand’s five current hotels, as well as two future hotels slated for early 2011 openings. As of Dec. 9, 2010, the new partnership brought seven Trump Hotel Collection properties under the Preferred Hotels® & Resorts brand with the new private-label GDS code “TW,” which will be managed by Preferred and fall under the group’s PV Master Chain code.
Preferred Hotels & Resorts will represent the Trump brand’s flagship, Trump International Hotel & Tower® New York, Trump SoHo™ New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, and the future Trump International Hotel & Tower Toronto and Trump Ocean Club® International Hotel & Tower Panama opening early 2011.
“We are very pleased to align the Trump Hotel Collection with a prestigious organization such as Preferred Hotel Group,” said Jim Petrus, chief operating officer of Trump Hotel Collection. “Preferred Hotel Group shares our own brand’s focus on customized service, and its superior GDS technology and marketing expertise are the right fit to support the expanding Trump Hotel Collection as we introduce the next generation of luxury hospitality into new destinations worldwide.”
“This new partnership with Trump Hotel Collection strengthens our presence in several key markets, providing Preferred Hotel Group guests with exceptional new choices in leading urban and resort destinations,” said Lindsey Ueberroth, President, Preferred Hotel Group. “We look forward to a long, and mutually beneficial relationship as the two companies continue to grow strategically and internationally.”
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