Landmark Hotel’s Facelift Leads Revitalization of Bloomington Strip (United States)
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Landmark Hotel’s Facelift Leads Revitalization of Bloomington Strip (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy -
New brands / Affiliations Renovation / Addition
This is a press release selected by our editorial committee and published online for free on 2011-07-06
Signature Cookie Giveaway to Benefit Second Harvest Heartland
Drive down I-494 in Bloomington and you can’t miss the iconic Sheraton Bloomington Hotel. Starting July 8, those white letters will change to the DoubleTree by Hilton, beginning its future as the premier business and events destination in the Twin Cities.
The 564-room hotel at 7800 Normandale Boulevard will begin operation as the DoubleTree by Hilton on July 13, offering the brand’s signature warm chocolate chip cookies to guests at check in. From 9 a.m. to 3 p.m., free cookies will be available at the hotel’s main entrance. $1.00 will be donated to Second Harvest Heartland for each cookie given away during that time, up to $1,000.
“This hotel is an important part of the social fabric of greater Minneapolis,” said Scott Weber, general manager. “Over the years, it has played host to weddings, anniversaries, proms and other special occasions for generations of locals. It also is superbly located for visitors who come to do business in the area, take in a sporting event, or enjoy the best shopping in the region. It’s a landmark hotel that will benefit greatly from a fresh, contemporary, upscale brand.”
In January 2012, the hotel will launch a $12.5 million renovation of guest rooms, public spaces and meeting rooms. Mortenson Construction will be leading the renovation; which is expected to be finished by the middle of 2012. The affiliation with Hilton Worldwide means the property will have access to millions of potential new guests who are members of the popular Hilton “HHonors” program and a strong network of rewards for existing guests.
Curt Carlson built the Radisson Bloomington in 1970, creating a hotel that was twice the size of any other hotel in the area. It marked the beginning of an expansion of the Minneapolis metro area into what eventually became known by locals as the Bloomington Strip. The upcoming renovation is part of a multi-million dollar strategy by Platinum Equity and Richfield Hospitality.
The DoubleTree by Hilton Bloomington is just 10 minutes from the Minneapolis-St. Paul International Airport and the Mall of America. The hotel is the largest in Bloomington and has the Twin Cities’ second largest hotel meeting space, with 38 meeting rooms totaling 70,000 square feet of space, capable of accommodating groups ranging in size from five to 2,000 people. A shuttle to and from the airport, Mall of America and within a five-mile radius of the hotel is complimentary to guests based on availability. The DoubleTree by Hilton Bloomington offers first-class amenities including free internet service, a first-class pool and fitness facility, Crabtree & Evelyn toiletries and Wolfgang Puck coffee.
About DoubleTree by Hilton
DoubleTree by Hilton is a rapidly growing international collection of upscale hotels in more than 200 cities, 15 countries and five continents. Each one of our properties strives to consistently exceed our guests' needs by delivering high levels of hospitality with a personality that uniquely fits the environment while offering a consistent collection of amenities for our guests around the world.
About Platinum Equity
Platinum Equity (www.platinumequity.com) is a global M&A&O® firm specializing in the merger, acquisition and operation of companies that provide services and solutions to customers in a broad range of business markets, including information technology, telecommunications, logistics, metals services, manufacturing and distribution. Since its founding in 1995 by Tom Gores, Platinum Equity has completed more 100 acquisitions.
About Richfield Hospitality Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. Richfield and its affiliates offer proven solutions and expertise to approximately 500 hotels and resorts. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to owners, guests and associates. Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion.
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