SWISS-BELHOTEL INTERNATIONAL LAUNCHES AN ENHANCED LOYALTY PROGRAM
As part of Swiss-Belhotel International’s 34th Anniversary celebrations on 25 September 2021, the group has announced the launch of an enhanced ‘Swiss-Belexecutive’ SBEC Benefits Program globally. |
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SWISS-BELHOTEL INTERNATIONAL LAUNCHES AN ENHANCED LOYALTY PROGRAM
As part of Swiss-Belhotel International’s 34th Anniversary celebrations on 25 September 2021, the group has announced the launch of an enhanced ‘Swiss-Belexecutive’ SBEC Benefits Program globally. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2021-09-28
All the upgraded aspects of the program follow one fundamental principle - Keep it Simple and Make it Easy!
No collecting points, no waiting for redemption, SBEC Benefits program is designed to provide guests instant gratification - the benefits are immediately accessible upon registration.
Launching the program, Mr. Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “With this program we wanted to ensure that each visit of our guest should matter; irrespective what service they use, the loyalty must count! Whether it's a cup of coffee, a meeting room usage, a spa service or even a day-use pool booking, when a guest chooses Swiss-Belhotel International they must be rewarded. Hotels are not just about a room stay, they are a much bigger experience, hence, our guests must be able to enjoy the complete array of our hospitality services and also benefit in return.”
SBEC Benefits program offers simple and flat discounts, making it easy for the guests to use it anywhere in our 125 hotels globally.
Mr. Gavin M. Faull further commented on the unique way the levels of the program have been defined,“We are in the people’s business and having a member defined by a colour or tier of a card feels impersonal. Thus, we personified the levels of our program - Explorer (Red), Enthusiast (Silver), Influencer (Gold) and Connoisseur (Platinum); all four representing the milestones of a journey of togetherness with Swiss-Belhotel International.”
Each milestone of membership is loaded with fabulous discounts and benefits.
No need to download an app, with simplicity at its root, the program provides a digital card and a link to the sbec.swiss-belhotel.com portal, accessible from any device of the member’s choice. The moment a member visits a Swiss-Belhotel International property and makes a transaction, the hotel records the transaction, and the visit is immediately reflected on the hotel and member’s platform within its online electronic systems. Another Swiss-Belhotel International initiative.
About Swiss-Belhotel International
Swiss-Belhotel International is currently in 19* countries, managing a portfolio of more than 125* hotels, resorts and projects located in China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Switzerland and
Tanzania. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are strategically located in Hong Kong, New Zealand, Australia, China, Indonesia, United Arab Emirates, Switzerland, Vietnam and Thailand covering Oceania, Asia, Europe, Middle East, Africa and India regions.
*numbers may fluctuate
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