WALDORF ASTORIA HOTELS ANNOUNCES NEW PARTNERSHIP WITH AESOP FOR REJUVENATING IN‑ROOM GUEST EXPERIENCE
Leading sustainable lifestyle brand debuts products across renowned global portfolio |
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WALDORF ASTORIA HOTELS ANNOUNCES NEW PARTNERSHIP WITH AESOP FOR REJUVENATING IN‑ROOM GUEST EXPERIENCE
Leading sustainable lifestyle brand debuts products across renowned global portfolio |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2022-08-23
Waldorf Astoria Hotels & Resorts announced today a partnership with skin care brand Aesop, known for formulating products of the finest quality for the skin, body and hair, as well as fragrance and accessories for self and space.
Select favored formulations, available in signature Aesop aromas, will now be the in-room toiletries for Waldorf Astoria Hotels & Resorts worldwide. This collaboration marks the first and only global hospitality brand with which Aesop has partnered to provide its product at this scale.
“This new partnership is an exciting moment for our luxury portfolio and represents Waldorf Astoria’s and Hilton’s ongoing commitment to offering exceptional amenities to loyal guests. As we reinvigorate our amenities around the world, aligning with Aesop’s global recognition and reputation as an industry leader is a testament to the product quality, appealing aromas, and intuitive customer experience it has shown over the years,” said Dino Michael, senior vice president and global luxury head, Hilton.
The partnership marks the conscious shift from travel-size toiletries for the Waldorf Astoria brand as part of Hilton’s ongoing commitment to reduce its environmental impact. As part of this collaboration with Aesop, Waldorf Astoria properties around the world will offer full size in-room toiletries in 500mL formats made from 97 percent post-consumer recycled plastic.
Since its inception, Aesop has sought to tread lightly on the environment and continues to make a conscious effort to improve its packaging.
An intentional choice, the products will be the same high-quality formulations that are available to consumers at Aesop’s unique retail stores globally and will include Classic Hair Shampoo and Conditioner, Resurrection Aromatique Hand Wash, Geranium Leaf Body Cleanser and Rind Concentrate Body Balm.
The Aesop amenities will be a part of the expansive growth of the Waldorf Astoria brand and will be placed in new hotels as well as in existing landmark properties in Versailles, Maldives, Edinburgh, Las Vegas, and Amsterdam over the next year. The instantly recognizable packaging and inspiring scents give Waldorf Astoria’s international guests even more reason to enjoy the in-room stay experience.
Suzanne Santos, chief customer officer, Aesop, said, “The launch of Waldorf Astoria and Aesop’s partnership centers on a belief that uncompromising decisions are made in the name of customers, as we continue to prioritize opportunities to offer sustainable and clean products to guests.”
Aiming to create products that optimise and support the skin’s health, Aesop’s focus has always been on the contents of the jar. Driven by an uncomplicated approach, the idea is to launch fewer but better products, ignoring industry trends to instead focus on creating timeless formulations that serve a genuine purpose.
To formulate products of the finest quality, the company investigates widely to source ingredients with a proven record of safety and efficacy. Its approach relies on generous doses of botanical extracts and laboratory-made ingredients alike, combining the best of what plants and science each have to offer.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to elegant service, one-of-a-kind experiences and culinary expertise in landmark locations around the world. Inspired by their timeless environments and sincerely elegant service, Waldorf Astoria hotels deliver an effortless experience from the moment a guest books through checkout. In addition to the brand’s renowned hotel offerings, Waldorf Astoria boasts a best-in-class residential portfolio that provides the comfort of a private home combined with the unsurpassed amenities and high-touch service of Waldorf Astoria. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
About Aesop
Aesop was established in Melbourne in 1987. Our objective has always been to formulate products of the finest quality. This includes skin, body, and hair care, as well as fragrance and accessories for self and space. Through the lens of our Ethical Sourcing Policy, we explore widely to source plant-based and laboratory-made ingredients and use only those with a proven record of safety and efficacy. All Aesop products are vegan, and we do not test our formulations or ingredients on animals. We are proud to be Leaping Bunny approved, and to be included on PETA's cruelty-free and vegan lists. Aesop is proudly a Certified B Corporation. Our products are available at Aesop.com, signature stores in many major cities, department store counters, and in shared spaces around the world.
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