Pan Pacific Hotels Group makes key appointments in Brands Team
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Pan Pacific Hotels Group makes key appointments in Brands Team
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Catégorie : Monde - Carrières -
Nominations
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 15-09-2009
Pan Pacific Hotels Group has announced the appointment of Laurence Courtinat-Vernon as Vice-President, Brands. In addition, Frances Koh, formerly Brands Manager for the Group, is now Director, Brands.
The move is part of Pan Pacific Hotels Group’s commitment to put in place a strong and dedicated brands team as it expands the hotel portfolio for both its award-winning Pan Pacific and Parkroyal brands managed under the Group.
Laurence brings with her extensive experience in strategy, brands and revenue, as well as online marketing, e-commerce and consumer behavior. Her experience spanning retail, internet, leisure and hospitality industries, Laurence has worked with Disneyland Resort, Paris and leading European retailer Fnac. She graduated with a Master of Arts in Business and Economics from H.E.C., France’s top business school.
In her new role, one of Laurence’s key priorities is managing the strategic review for both the Parkroyal and Pan Pacific brands, for which global branding strategist Interbrand has been appointed. The project is aimed at refreshing the brand propositions for Pan Pacific and Parkroyal to position them for future growth.
Frances, who joined the company in July 2008, has been instrumental in the areas of brand guidelines creation, marketing activities and providing marketing support for pre-opening hotels within the Group. She boasts substantial regional experience and expertise in brands, having served in key marketing communications positions in Singapore, Macau and China with Hilton, Wynn Resorts and Sheraton. Frances graduated with a Bachelor of Commerce degree specialising in International Marketing from The University of Melbourne in Australia.
“For us to become a leading branded hotel management company, it is of utmost importance that we have strong brands that can create value for our stakeholders. Laurence’s appointment as Vice-President, Brands, and Frances’ expanded role as Director, Brands reflects our commitment to this," said A. Patrick Imbardelli, President and CEO, Pan Pacific Hotels Group. “We are extremely pleased to have their respective expertise and talent during this important period of Pan Pacific Hotels Group’s growth.
“It is a very exciting time for Pan Pacific Hotels Group with numerous opportunities for our two brands,” said Laurence Courtinat-Vernon. “Having strong brands is more critical than ever, especially in this challenging business climate, and I am thrilled to be managing our brand investments to achieve the best returns.”
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