Barceló Maya Beach Resort Launches Online Video Series (Mexique)
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Barceló Maya Beach Resort Launches Online Video Series (Mexique)
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Catégorie : Amérique du Nord et Antilles - Mexique -
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 09-03-2010
New Webisode Series Offers a Virtual Vacation for Web Users, While Introducing Barceló’s Wealth of All-included Offerings
Looking for a warm-weather escape from this year’s seemingly unending winter blues? Then take a virtual vacation to the Barceló Maya Beach Resort with a vibrantly colorful, 60-second video, just one click away on YouTube. To encourage interest amongst Web users and to introduce them to all of the offerings only a Barceló all-inclusive vacation can provide, Barceló Hotels & Resorts has launched an eight-episode online video campaign, showcasing its five-in-one property in Mexico’s dazzling Riviera Maya.
Keeping with the short attention span of today’s Web users, each high definition film will tell a visually enhanced story of the resort and its key features, all within 45 to 60 seconds in length. The videos, which were produced in late 2009, will be released on a bi-monthly schedule to such popular social media sites as YouTube, Facebook and Vimeo.
The campaign officially launched with the first Webisode, a resort overview, debuting on February 17, and s second Webisode on all-inclusive offerings on March 3. Future episode topics include: delectable dining (March 17); water sports and adult activities (March 31); destination weddings and honeymoons (April 14); groups, meetings and conventions (April 28); family “togethering” (May 12); and eco-friendly fun (May 26).
Viewers are encouraged to comment on each video, share the series with friends and even embed the clip on their own Web site or blog via Barceló Hotels & Resorts’ official online video channel at http://www.youtube.com/barceloresorts.
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