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Starwood Hotels and Resorts’ Thailand Growth Parallels Country’s Growing Tourism Market (Thaïlande)

Starwood Hotels and Resorts’ Thailand Growth Parallels Country’s Growing Tourism Market (Thaïlande)

Catégorie : Asie Pacifique - Thaïlande - Économie du secteur - Projets hôteliers
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 23-03-2011


Hotel giant recently introduced the first W and Four Points by Sheraton hotels into Thailand and will be introducing two new brands in 2011

Starwood Hotels & Resorts Worldwide, Inc.® – one of the world’s largest hotel and leisure companies and one of the largest international upscale hotel groups in Thailand – looks strong to maintain its leadership position in Thailand’s growing tourism market, with the openings and development of numerous properties throughout the country.

Starwood currently operates 16 hotels in Thailand, including four Sheraton hotels, two Westin hotels, six Le Meridien hotels, one Four Points by Sheraton hotel, one W hotel and two Luxury Collection hotels. In the coming years, eight new hotels will come online in Thailand and, by the end of 2011, Thailand will be the second market in Asia Pacific to have the representation of eight of nine Starwood hotel brands.

Starwood recently introduced the first W Retreat in Southeast Asia and the first Four Points by Sheraton hotel in Thailand with the opening of W Retreat Koh Samui and Four Points by Sheraton Bangkok, Sukhumvit 15. By the end of 2011, Starwood will open another Four Points by Sheraton in Bangkok in the Sathorn business area. Starwood will also introduce two new brands to Thailand this year in Bangkok, one of the mainstays of Asian cultural and commercial business. The St. Regis Bangkok opens April 2011, and Aloft Bangkok - Sukhumvit 11 will open in October 2011. Moreover, Starwood’s first hotel in Thailand, the Royal Orchid Sheraton Hotel & Towers, which originally opened in 1991, has recently completed a major renovation that includes its guestrooms, public areas and restaurants.

Highly regarded and recognizable Starwood properties including The St. Regis®, W Hotels Worldwide® and Four Points® are expected to contribute to the Thai tourism industry, placing Thailand at the cutting edge of the hospitality industry and creating crucial revenue for the country’s economy for years to come.

Whether guests’ travels bring them to a relaxing retreat in serene Koh Samui or an electric hotspot in bustling Bangkok, Starwood Hotels and Resorts provides everything in-the-know travelers want in order to create the experience of a lifetime. Some of the new and upcoming openings in Thailand include:

1. The St. Regis Bangkok, Thailand.
With the prestigious location along Rajadamri Road, Bangkok’s key commercial corridor and prime shopping precinct, The St. Regis Bangkok (www.stregis.com/bangkok), the first St. Regis hotel in Thailand, will make its debut in April 2011, offering unprecedented excellence and elegance to one of the world’s most vibrant cities.

The St. Regis Bangkok offers 227 guest rooms including 51 suites, combining contemporary elegance with the cosmopolitan energy of a modern metropolis. Reflecting the timeless traditions and bespoke services that are the hallmarks of St. Regis experiences, each guest at the St. Regis Bangkok will have access to their personal St. Regis Butler, who will flawlessly and discreetly attend to every request at any hour. A world of epicurean experiences awaits guests of The St. Regis Bangkok to indulge in a variety of dining venues and bars from Viu International Grill restaurant, Jojo Italian lifestyle dining venue, to tasting Siam Mary, the classic Bloody Mary with Bangkok twist.

Exquisite design, magnificent view from Royal Bangkok Sports Club, meticulous attention to detail and uncompromising St. Regis services and amenities ensure an exceptional stay at the most exclusive address in Bangkok.

2. Aloft Bangkok - Sukhumvit 11.
Aloft is infused with the DNA of W Hotels, and Aloft Bangkok - Sukhumvit 11 (www.alofthotels.com/bangkoksukhumvit11) will afford guests a truly unique travel experience at an attractive price point when it opens in October, 2011. With loft-inspired design imparted by bright, open spaces, Aloft is the perfect hotel for forward-thinking travelers with an anything-goes attitude. The hotel will feature 297 rooms, over 265 square meters of meeting space & pre-function area, Crave - an all day dining restaurant, re:fuel by Aloftsm- grab ‘n’ go café, w xyzsm bar, re:chargesm fitness center and splash outdoor swimming pool.

3. Four Points by Sheraton Bangkok, Sukhumvit 15. Opened in December 2010, Four Points by Sheraton Bangkok, Sukhumvit 15 (www.fourpoints.com/bangkoksukhumvit15) has brought the brand’s hugely popular promise of uncomplicated comfort and exceptional value to one of Asia’s commercial and cultural hubs. Located in Sukhumvit, Bangkok’s trendy entertainment and commercial district, the 268-room property offers some of the largest guestrooms among the city’s midscale hotels – along with “AmBar,” one of the city’s coolest rooftop bars and a specially curated “BeerVault.”

4. Four Points by Sheraton Bangkok, Sathorn.
Scheduled to open in December, 2011, Four Points by Sheraton Bangkok, Sathorn (www.fourpoints.com/bangkoksathorn) is ideally located just minutes from the Sathorn business area, surrounded by corporate offices and department stores. A pedestrian bridge to the Surasak Bangkok Skytrain station connects the 436-room hotel to all that Bangkok has to offer from world-class restaurants, nightclubs, recreation and shopping. Or, stay onsite and enjoy one of the hotels three restaurants, the hotel’s fully-equipped fitness center, or lounge while sipping a cocktail by the refreshing outdoor pool. When it’s time for business, the 1,700 square meter Business Center with eight meeting rooms will be the best place to meet.

5. W Retreat Koh Samui.
Opened in November 2010, W Retreat Koh Samui (www.whotels.com/kohsamui) is the first W Retreat in Southeast Asia and the second W Retreat in the world. Set on the north shore of Thailand’s famed Samui island, the all-villa beachfront resort brings an alluring new dimension to Thailand through its location, forward-looking design, and vibrant contemporary lifestyle. W Retreat Koh Samui redefines the way we live and play. The day is dedicated to individual moments of relaxation and detox that will inspire guests for a night of energy and celebration. The Retreat features 75 private villas equipped with modern lifestyle innovations, including a private pool, daybeds, an outdoor shower, Yamaha sound system, 46-inch plasma screen TV, wine refrigerator, and the signature W bed.


Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.



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