Guerlain Announces Exclusive License Agreement with Trilogy Spa Ventures (États-Unis)
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Guerlain Announces Exclusive License Agreement with Trilogy Spa Ventures (États-Unis)
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Catégorie : Amérique du Nord et Antilles - États-Unis - Économie du secteur -
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Trilogy to Develop 20 Guerlain Spas in Preeminent Hotels and Resorts within Five Years
Guerlain, one of the world’s finest and most revered purveyors of fragrances and cosmetics, has entered into an exclusive license agreement with Trilogy Spa Ventures to introduce Guerlain branded-spas in preeminent hotel and resort properties throughout the United States. The parties are contemplating expansion outside of the United States as well. The announcement was made by Laurent Boillot, Chief Executive Officer of Guerlain. The financial terms and conditions of the license agreement were not disclosed.
“Guerlain is committed to enhancing brand equity and expanding its client and distribution base through the establishment of branded-spas in a select number of the world’s finest hotels, resorts and residential properties,” said Mr. Boillot. “We selected Trilogy to expand the Guerlain brand and experience because of our utmost confidence in David Stoup, Chairman of Trilogy, and his team to ensure that each Guerlain Spa maintains the integrity of our philosophy. We anticipate that Trilogy will develop 20 Guerlain branded-spas over the course of the next five years.”
Under the terms of the license agreement, Trilogy will assume oversight of all existing Guerlain Spas in the United States and will provide counsel with respect to Guerlain spas internationally. Launched in January 2011, Trilogy provides turnkey spa management services and offers access to the world’s most iconic beauty brands for use in distinctive hospitality properties. The principals of Trilogy possess a lifetime of experience operating in the beauty, spa and hotel arenas and are committed to optimizing spa performance, while helping to drive rates and occupancy in each managed property.
“Guerlain has a legacy of innovation dating back to 1828, and is known as one of the finest brands in the world for its incomparable luxury fragrances, makeup, and skincare products,” said Mr. Stoup. “My partners and I are committed to creating a transformative and uniquely Guerlain spa experience for clientele that expect the best and will accept nothing less. Trilogy is honored to be entrusted with the Guerlain legacy and privileged to bring it to life in a spa environment.”
There are currently seven Guerlain Spas operating throughout the world, four of which are within hotel and resort properties. Guerlain’s flagship jewel is the brand’s boutique and spa, located at the iconic 68 Champs Elysees since 1939.
About Guerlain
A world leader in beauty for nearly 200 years, Guerlain creates fragrances, makeup and skincare of exquisite quality and French luxury. With a reputation for unparalleled devotion to luxury, innovation and excellence, handed down from generation to generation, each creation is steeped in history and reflects and defines the discerning tastes of elegant women worldwide.
About Trilogy Spa Ventures
Trilogy Spa Ventures was formed by David Stoup and Robert Boykin and launched in January 2011. Designed to establish mutually beneficial relationships between beauty brands and hotels, residences and mixed-use properties, Trilogy Spa Ventures strategically aligns beauty and hospitality brand attributes, values and interests to ensure optimal return for each party. Trilogy Spa Ventures is headquartered in New York, with offices in Arizona.
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