Hilton Worldwide partners with Tristar Hotel GmbH to spur German growth (Allemagne)
East Berlin’s Mercedes Platz the first of 10 sites to be developed |
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Hilton Worldwide partners with Tristar Hotel GmbH to spur German growth (Allemagne)
East Berlin’s Mercedes Platz the first of 10 sites to be developed |
Catégorie : Europe - Allemagne - Économie du secteur -
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Hilton Worldwide (NYSE: HLT) is furthering the expansion of its Hampton by Hilton and Hilton Garden Inn brands in Germany through an agreement with Tristar Hotel GmbH which will add 10 new hotels to its growing portfolio.
The first of the 10 hotels to be developed will be a newly built Hampton by Hilton Berlin City East, which will be built and owned by Anschutz Entertainment Group (AEG) and will form part of Mercedes Platz, a complex developed by AEG located opposite the Mercedes-Benz Arena. Mercedes Platz will feature numerous restaurants and bars, a 4,000 capacity event hall and a state-of-the art cinema. Scheduled to open in 2018, Mercedes Platz is projected to attract up to 20 million visitors annually, and its set to become the heart and soul of the dynamically growing urban quarter along the historic East-Side-Gallery. The Hotel will be situated in Friedrichshain-Kreuzberg, one of the most vibrant districts in Berlin.
Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide said: "Partnering with established developers such as Tristar is enabling us to make significant commitments to the German market - where we now expect significant growth in the coming years. Hampton by Hilton Berlin City East at the city's Mercedes Platz is a fantastic project with which to announce our partnership. The Mercedes Platz development is putting East Berlin firmly on the map as an entertainment destination and it is testament to this growing reputation of our brands that we will be playing a part."
Plans for nine further hotels will be revealed over the coming months, all to be located in urban centres across Germany under both Hampton by Hilton and Hilton Garden Inn brands. Under the terms of the franchise agreement, the management of the hotels will be undertaken solely by Tristar Hotel GmbH.
Ulrich Enzinger, Managing Director of Tristar GmbH said "We're pleased to be working with Hilton Worldwide and adding Hampton by Hilton and Hilton Garden Inn to the stable of brands which we operate. Our confidence in these world class brands is indicated by the prime location where we will house our first Hampton by Hilton property working with the Anschutz Entertainment Group."
Featuring 254 guest rooms, Hampton by Hilton Berlin City East will become one of the brand's largest hotels in Europe and will benefit from all its signature features as well as membership of the Hilton HHonors loyalty programme. The building itself will reach seven storeys high and will be located at Muehlenstrasse 13-19, 10243 Berlin.
Phil Cordell, global head focussed service brands said, "Germany, and in particular Berlin, is fast becoming one of our strongest international markets. Since introducing Hampton by Hilton to the city in 2010, the brand has gone on to announce plans to locate its second largest property in the world here, in the shape of Hampton by Hilton Berlin Alexanderplatz. This property at the Mercedes-Benz Arena, which hosts international sports and artists of the calibre of Taylor Swift and Madonna, is another stellar addition."
Hilton Worldwide and Tristar GmbH are considering opportunities across Germany to locate nine further properties.
About Hilton Worldwide Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,440 managed, franchised, owned and leased hotels and timeshare properties, with more than 730,000 rooms in 97 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key.
About Hampton by Hilton An award-winning leader in the mid-priced hotel segment, Hampton by Hilton, including Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton, serves value-conscious and quality-driven travelers with more than 2,050 properties totaling more than 204,000 rooms in 17 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, Hampton’s On the House hot breakfast, multi-unit Power Cubes and the brand’s signature Clean and fresh Hampton bed, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality which is backed by the 100% Hampton Guarantee. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in and choose their exact room from a digital floor plan prior to arrival. For more information about Hampton by Hilton, visitwww.hampton.com or news.hampton.com.
About Hilton Garden Inn Hilton Garden Inn is the award-recognized, peaceful and energizing hotel brand that continually strives to ensure today’s busy travelers are appreciated and have everything they need to be most productive on the road. Hilton Garden Inn offers the amenities and services for travelers to sleep deep, stay fit, eat well and work smart during their stay. Approachable and professional team members operating at nearly 640 hotels around the world are committed to providing a welcoming and dependable hotel experience for every guest, every time which is reflected in the satisfaction promise to do whatever it takes to ensure every guest is satisfied, or they don’t pay. You can count on us. Guaranteed™. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in and choose their exact room from a digital floor plan prior to arrival. Visit www.hgi.com or news.hgi.com for more information about our locations.
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