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The Ritz-Carlton Creates New Passport to Adventure with Enhanced Ritz Kids Program

The Ritz-Carlton Hotels of Asia Pacific have rolled out an inspiring new campside adventure, as part of an enhanced Ritz Kids program.

The Ritz-Carlton Creates New Passport to Adventure with Enhanced Ritz Kids Program

The Ritz-Carlton Hotels of Asia Pacific have rolled out an inspiring new campside adventure, as part of an enhanced Ritz Kids program.

Catégorie : Monde - Évènements - Communication / Marketing
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 06-07-2016


Ritz Kids is the first globally consistent, immersive programming from a hotel company to build on the adventures of travel for children. Designed to draw on a child’s passion for the curious, the program has a tailored approach to creating memories for children visiting a resort, city or urban property. The robustly layered activities foster learning centered around four key pillars – water, land, environmental responsibility and culture.

The Ritz Kids journey has been deeply enriched with new experiences launched this summer; the introduction of a new in-room campside adventure, specially-created amenities and fun, local activities.

Children will discover their new home is more than a guest room with personalized kids welcome and turndown amenities. The room has become an in-room campside adventure complete with a tent, compass, lantern, flashlight, drinking bottle and cuddly lion. The new Star Gaze experience allows younger guests to look up at an amazing starry night view above their tents, as if they were outside, while enjoying a night time treat of milk and cookies.

From check-in, Ritz Kids discover a newly-designed child-sized counter, a permanent feature in the hotel. Here, ladies and gentlemen of The Ritz-Carlton check-in each child and present them with the Ritz Kids amenity kit, introducing the lion backpack and a new access-all-restaurants bracelet pass for complimentary ice cream anywhere in the hotel. A ‘passport’ book featuring a world of fun, privileges and games accompanies a map to explore the local hotel environment, earning stamps for gifts upon check out.

Bathtime for Ritz Kids is set to make a splash with newly-created cartoon characters and toys adorning the bathtub alongside the child-sized amenities. They also receive child-sized bathrobes, slippers and safari-themed pajamas. Children under four are also given a rubber duck, mini totes and mini door hangars.

No Ritz Kids experience would be complete without a goodnight story to tell. Parents will be able to access a newly launched series of audiobooks from a smartphone via a special turndown card with a QR code. A perfect end to a campside adventure after a long day of exploration.

Each Ritz-Carlton across Asia Pacific has expertly curated educational activities aligned with at least one of the four Ritz Kids pillars. These include activities designed to nurture curiosity, bring to life local culture, nature and crafts such as flower arranging, Chinese knot making, and clay sculpture classes as well as culinary and photography classes in some destinations.

Ritz Kids has reimagined the guest experience through the eyes of a child between four and twelve. It builds on the adventure they experience through travel and creates a journey of memories they will treasure for a lifetime.

About The Ritz-Carlton Hotel Company, L.L.C

The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 87 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean.  More than 30 hotel and residential projects are under development around the globe. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award which recognizes outstanding customer service. For more information or reservations, visit the company web site at www.ritzcarlton.com, and for the latest company updates, visit news.ritzcarlton.com.  The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR).



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