The Peninsula Beverly Hills partners with visionary chinese multimedia artist Chen Man (États-Unis)
This October, The Peninsula Beverly Hill’s invites guests to interact with a global art installation by visionary artist Chen Man, alongside a multitude of pink-tinged offerings |
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The Peninsula Beverly Hills partners with visionary chinese multimedia artist Chen Man (États-Unis)
This October, The Peninsula Beverly Hill’s invites guests to interact with a global art installation by visionary artist Chen Man, alongside a multitude of pink-tinged offerings |
Catégorie : Amérique du Nord et Antilles - États-Unis - Évènements -
Communication / Marketing
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 30-09-2016
The Peninsula Beverly Hills inspires guests to once again appreciate all things pink for Breast Cancer Awareness month this October. The annual Peninsula in Pink campaign, now in its sixth year, champions the fight against breast cancer by raising awareness and funds for local charities that are leading the fight against breast cancer and providing much-needed care for patients. This year, the group is proud to introduce a collaboration with China’s most celebrated avant-garde photographer and multimedia artist, Chen Man, to a world-wide audience.
Entitled “Nao Nao” (挠挠), the exclusively commissioned series of art pieces will be installed at ten Peninsula destinations around the world. The collection takes the sensual photographs that have cemented Chen Man’s style and success, reconceptualised with a subtle feminine theme in reference to the Peninsula in Pink breast cancer initiative. The artist’s lauded photographs are brought together for the first time on such a grand, international scale, and offer a unique opportunity for guests and visitors at each hotel to personally interact with the art in a novel way.
Each photograph will be covered by two pink dots – symbols of breasts and the colon, punctuation that precedes a conversation. In a nod to The Peninsula Hotels’ focus on China this year, visitors will use traditional “Nao Nao” bamboo sticks to gently scrape the dots and slowly unveil the image behind.
Chen Man’s inspiration for this installation stems from the Beijing of her childhood, where feelings and emotions were not shared publicly, and the selfless act of scratching a loved one’s back could best convey feelings of sympathy and understanding. Through this art and the unspoken, yet very physical interaction with it, the artist hopes that removal of the punctuation will open up a dialogue about breast cancer and bring awareness to the cause.
Chen Man commented on her approach:
“With this collection, I wished to celebrate distinctive interpretations of beauty and power, while at the same time evoking dialogue about a subject that is often deemed taboo”.
Located adjacent to The Belvedere restaurant, The Peninsula Beverly Hills’ Chen Man piece will be sold to benefit the Breast Cancer Research Foundation (BCRF), with funds also raised through the sale of the “Nao Nao” sticks, which visitors can purchase to scratch the piece and as keepsakes. Information on how to acquire each art piece is available on www.peninsula.com/pink.
During October, guests of the hotel will also enjoy specially designed pink-themed welcome amenities, dining and spa promotions including:
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- Pink Afternoon Tea – Diners in The Living Room can indulge in a pink-infused Peninsula Afternoon Tea featuring Raspberry Ganache Lollipops, Beet & Goat’s Cheese Tartlets and Pink Peppercorn Macaroons
- Drinks in Pink – The talented team of mixologists at The Peninsula have created a collection of rose-colored cocktails such as the genever-based ‘Pinky Promise’ at The Belvedere, a begonia-garnished ‘La Vie En Rose’ at The Club Bar or a refreshing glass of Pink Sangria at The Roof Garden. The Drinks in Pink are priced at $18 each
- Painted Pink – The recently re-opened Belvedere restaurant will present its popular “Faberge” egg-inspired dessert hand-painted in shades of pink
- Perfectly Pink Pedicure – The Spa at The Peninsula Beverly Hills will debut a new pedicure featuring Sweet Birch Magnesium Flakes from Natropathica. The pink-tinged salt flakes are utilized in a luxe foot soak to promote healing and proper muscle function. This results-driven pedicure addresses chronic muscle aches, cramping or stiffness – great for athletes or anyone that spends time on their feet. The Perfectly Pink Pedicure is priced at $95
In keeping with Peninsula in Pink tradition, a portion from the sale of each speciality offering will be donated to BCRF.
The creative theming of the annual Peninsula in Pink campaign is designed to raise awareness and funds for breast cancer charities in the hotels’ local communities. In its first five years, the Peninsula in Pink campaign has raised over USD 833,515. A dedicated webpage, www.peninsula.com/pink, will be launched in late September featuring information on all Peninsula in Pink initiatives, including the campaign’s history, featured hotel activities, and more on our collaboration with Chen Man.
About Chen Man
Chen Man’s unique visual language combines traditional Chinese philosophy with photography, graphic design, cinematography and digital art, and has revolutionised fashion photography in China, earning her multiple international awards. Her works have been exhibited around the world including in France, the United States, the United Kingdom, Japan and Hong Kong. Chen Man’s “The Astronaut” is part of the permanent collection at the Victoria & Albert (V&A) Museum in the UK, and two pieces from the “Four Seasons” and “Long Live the Motherland” series were recently added to the permanent collection at the Asian Art Museum in San Francisco.
Between 2003 and 2007, during her phase producing cover shoots for Vision magazine, the artist developed a brand new “Chen Man Style” of visual expression, which marked the beginning of her creative works. The powerful visual language attracted immediate attention throughout the fashion magazine industry, and inspired a great number of fashion photographers in China and abroad.
Chen Man’s collaboration with world-leading magazines, including Vogue, Elle, Harper’s Bazaar, Marie Claire, L’Officiel, Wallpaper, i-D, Muse, etc. began thereafter, growing stronger over the years.
Her studio, Studio 6, which has created ads for brands including L'Oréal, Dior, Canon, Mercedes-Benz and Adidas, will also contribute to this year’s Peninsula in Pink campaign. The Peninsula Hotels’ collaboration with Chen Man builds on the 2015 Peninsula in Pink campaign at The Peninsula Shanghai, where the artist presented the Touch Me… Take Care of Me video and documentary photography installation, which featured an interactive time-lapse photo shoot.
About Peninsula in Pink
Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in ten of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula in Pink charitable initiative.
Launched in 2010, Peninsula in Pink is an annual event at all The Peninsula hotels in Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, with proceeds donated to a local breast cancer organisation.
About BCRF
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation's most fiscally responsible nonprofits and the largest private funder of breast cancer research worldwide. Visit www.bcrfcure.org to learn more.
About The Hongkong and Shanghai Hotels, Limited (HSH)
Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower, The Peninsula Office Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.
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