Dior x Rimowa: exclusive collaboration celebrates innovation and travel (France)
Unveiled in a world premier at the new Dior Champs-Élysées boutique, the luggage capsule collection created by Dior and RIMOWA embodies a perfect fusion between the savoir-faire and taste for excellence shared by the two Maisons. |
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Dior x Rimowa: exclusive collaboration celebrates innovation and travel (France)
Unveiled in a world premier at the new Dior Champs-Élysées boutique, the luggage capsule collection created by Dior and RIMOWA embodies a perfect fusion between the savoir-faire and taste for excellence shared by the two Maisons. |
Catégorie : Europe - France - Évènements -
Communication / Marketing
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 18-11-2019
Several iconic RIMOWA luggage pieces have been revisited by Kim Jones, Artistic Director of Dior men’s collections.
With a shared love of travel and the art of movement, RIMOWA and Kim Jones, Artistic Director of Dior men’s collections, have drawn on their respective savoir-faire to create an exclusive luggage capsule collection. With a minimalist, graphic design, the collection showcases an innovative anodizing process that embeds gradated colors directly into the aluminum skin of the products.
With vibrant, reflective hues, the shell of the luggage is imprinted with the emblematic Dior Oblique motif designed for Dior by Marc Bohan in 1967. The Cabin and Trunk suitcases and a Hand Case – inspired by a RIMOWA design from the early 1990s – are declined in silver, matte black and gradated blue versions. The ultra-refined aluminum Personal case in monochrome blue, black, silver or pink, is perfect for keeping personal belongings handy thanks to a detachable cross-body strap. The highlight of the collection is a Champagne Case with a crocodile leather handle, available exclusively by special order.
The world premiere of the collection features a spectacular staging in a pop-up space at the Dior Champs-Élysées boutique. Showcased by reflected light under a luminous dome, the creations are displayed alongside a full-scale helicopter specially personalized for the occasion. The installation remains in place until November 13 in Paris, before traveling to Tokyo, Beijing, Miami, Dubai and Hong Kong.
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