The Beaumont in London launches plastic-free toiletries (Royaume-Uni)
NEW PLASTIC-FREE TOILETRIES AT THE BEAUMONT |
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The Beaumont in London launches plastic-free toiletries (Royaume-Uni)
NEW PLASTIC-FREE TOILETRIES AT THE BEAUMONT |
Catégorie : Europe - Royaume-Uni - Évènements -
Communication / Marketing
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 19-02-2020
The Beaumont Hotel has announced a new initiative to be 95% plastic-free with its guest body and haircare products, an industry first in northern Europe. Developed in collaboration with D. R. Harris, London’s oldest pharmacy and purveyor of grooming and skincare lines, and La Bottega, the leading supplier of branded bath & body products to luxury hotels, The Beaumont will introduce an innovative collection of D. R. Harris toiletries, as bars and in aluminium packaging.
The line will comprise a ground-breaking, solid 45g shampoo bar and a solid 45g body wash bar, as well as a body cream and a hair conditioner in fully recycled and recyclable aluminium tubes, and a 70g soap, all lightly scented with rose geranium. These practically packaged, top quality products will be air-travel friendly, last longer due to their concentrated formulations, reduce water waste and eliminate plastic packaging, while giving guests a pleasurable bath time experience and a memento to take home.
The first hotel to provide the D. R. Harris line to guests when it opened in September 2014,
The Beaumont, at only 73-rooms, currently uses almost 32,000 single-use plastic bottles of shampoo, shower gel, hair conditioner and body lotion per year. Although the environmental impact is significantly reduced by the hotel’s partnership with the charity CleanConscience, the plastic bottles are unable to be recycled in the UK. With the introduction of the new line, the number of plastic bottles used will be reduced to zero. And any left-over toiletries, plus all the packaging, can be repurposed and recycled.
“It is no longer acceptable for the hotel industry to continue to pollute the world with all this single-use plastic in the name of luxury. To us, luxury means enabling our guests to live more sustainably, without compromising on quality or the guest experience, and I am delighted that working with D. R. Harris and La Bottega we have arrived at such an original and uncompromising solution for our bathroom amenities,” comments Jannes Soerensen, The Beaumont’s General Manager.
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